>> My first ever Press Release and then lessons learnt...
gyroscope I am here.Member, Sous Chef, PRO Posts: 6,577
edited June 2012 in Business and Marketing Theory
Hi all, in this crazy heat (here in the UK, can't speak for other parts of the world!); I sent out my first ever press release the other day, which went live today; not for one of my apps - or should I say not for my only app at the moment - but for another album of music I've finished.
Although the music is for sale, the press release doesn't directly try to sell you anything so I hope it's OK to give a link to it for your interest; if @SaladStraightShooter or others thinks this is unacceptable, I'll amend this post and delete the link straightaway, of course. Here is my press release for Between the Lines of Time and Space:
So to the lessons I've learnt - or are in the process of learning - which hopefully will be of interest/help to some of you who are marketing your games/apps, etc.
1) when I google the title of my album, not many entries come up (although it's early days yet) but if I put in the complete press release title, which starts with "A New Direction Taken..." then lots come up. So any future PRs I do, I'm going to make sure that the name of the app, music or novel are the first words. THat way, search engines will pick up the title and show more... so I recommend you do this too!
2) as well as this paid service for the PR, I also put it through a lot of free press release sites; there's a company I found who, for $15, submits your press release to 50+ press release sites for you; far less work for you, having to only upload the one PR to this site and they do the rest.... whether or not these free sites offer any extra exposure for you in "the real world" I'm not certain, but you never know.... At least it'll give you more Google/Yahoo, etc., hits that appear in people's search listings... I won't give the name of this company as I guess it's advertising which isn't allowed here in the Forums... (although I'll point out the company has nothing to do with me, or vice versa).
3) I'm learning that for the sake of £100, your press release will land up in the most unexpected of places - already I'm finding that, even after only 12 hours "live"; who knows what doors it could open, or how many sales it'll generate... and even if you don't recoup that money back in sales, my opinion is that - with subsequent press releases mentioning your company and apps, it's exponentially more likely that you'll get noticed... eventually...possibly....
4) I'm considering writing a press release about my first game app - End of the Earth - when I update it soon but I'll wait to see if this first PR makes any waves of any kind first....I'll keep you informed here, if you like.
5) Even though I know - we all know - that a game is not going to sell well at all - even none at all - if no one knows about it, it hasn't really clicked with me "for real" until I sent out this first album press release. How is the wonderful internet going to know about your product - because that's what it is, of course, a product - if you don't let anyone know? And obviously getting reviews of your apps/games, etc is an important part of this exposure, a press release properly targeted by a reputable PR company ("reputable" underlined) is just as important, if not more important.
OK, I hope my musings/ramblings about press releases helps you out when you've finished your app and it gets swallowed in the mighty ocean which is called the iTunes store... ;-)
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