Should I wait until after Easter to release my game?

Crazybreadman

My game Duck Shot has gone into review today, so releasing it tomorrow is possible. I've never released a game before a holiday but I've heard it can either get more attention that way or be smothered by other game sales. What should I do?

tenrdrmer

I would wait until next thursday if it were me. If your in review now go in and change the release date now so it doesn't release as soon as its approved.

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Crazybreadman

@tenrdrmer- yeah it's set to next Wednesday right now so no prob there. I'm just wondering if anyone has had a good release for a holiday or if everyone has had a bad time w/ it even if there game is good.

Jamwithno

I would send it to apple now beacuse it may take a while for it to get through

tenrdrmer

If you do wednesday you are screwing yourself out of a shot a N&N should wait till thurs IMO.

And I don't know about easter specifically, but I have seen many good games get squashed due to holiday releases.

Crazybreadman

@ Jamwithno- It's "In Review" right now so that usually means 4-24 hrs later it will be approved. I could release tomorrow, but EA has a sale and Gameloft will probably join them soon. I'm not sure if new releases always get hurt during holiday sales or if there's a chance of increased success. I think Duck Shot could do well, but I was wondering what everyone's experience was with holiday releases.

Crazybreadman

@ tenrdrmer- You're not counting yourself out of N&N by releasing earlier than Thursday. If anything it's giving Apple time to see your app out and look at initial reviews. If you get a buzz going it's more likely to hit N&N.

Ok, yeah I've seen a couple games get off to a bad start w/ a holiday release too. Any good experiences or just negative?

tenrdrmer

Crazybreadman said:
@ tenrdrmer- You're not counting yourself out of N&N by releasing earlier than Thursday. If anything it's giving Apple time to see your app out and look at initial reviews. If you get a buzz going it's more likely to hit N&N.

This will be an interesting experiment then. As understand it Apple updates the main N&N's (the ones that matter) once a week on thursday. And for that update they look at everything released from the previous thursday thru wednesday. so if my theory holds up you have 1 day to get Apple attention with a wednesday release so be sure to post if you make a main N&N even with a wednesday release.

Good luck

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Crazybreadman

Oh I thought you meant release Thursday to go on N&N the same day. That's what some companies do, but they're usually a larger company and they have it lined up and expect to be on N&N right after releasing Wed. @ midnight. So maybe if the Easter sales cool down on Mon or Tues. I should release it then.