Has anyone had any success using a contest as a way to promote your game?

JeffreyShimaneJeffreyShimane Member Posts: 372
edited November -1 in Business and Marketing Theory
I was thinking as a way to drive sales for a game, I could have a contest where the first person that submits a video of them achieving a certain score (something hard but achievable) wins a prize (e.g. $100 iTunes gift card or something like that).

What do you think? Has anyone tried using a contest to promote your game before? If so, was it a success? What unforeseen problems did you encounter?

- Jeff

Comments

  • LumpAppsLumpApps Member Posts: 2,881
    I've seen this in an old Dutch c64 game named 'Eindeloos' if I recall it well. (Eindeloos means with no ending).
    Gamers who made it to the end would see a code and first one to call in the code (no email back then ;) would win something.

    Nice strategy in my opinion.

    I did a "face book like" contest. People had to like my Kung Fu Finger page and got a promo for 5 of them, ended up with 10 likes and one "F you" from some youngster. LOL!

    Lump Apps and My Assets

  • JeffreyShimaneJeffreyShimane Member Posts: 372
    Kids today! haha
  • LumpAppsLumpApps Member Posts: 2,881
    Perhaps an idea is to put a secret email address at the end of your game (if it has an ending).

    ...he probably misspelled Kung Fu ;)

    Lump Apps and My Assets

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