Gamification
nashla
Member Posts: 2
There is a real danger of confusing this trend with social gaming (Farmville and the like), and of thinking that it's all about brands making things more fun. The real benefit of gamification is about understanding how users behave, what motivates them, and using techniques that reward them for doing things that ultimately help you achieve your aims.
For every job that must be done, the argument goes, there is an element of fun. You find the fun and 'snap', the job's a game. Games are thought of as fun, they include elements of competition with others and with yourself, and ultimately they result in a winner.
But the real value to brands is often not about using games but about using the techniques that make such games so addictive and successful to achieve other things. Gamification in social media is not about your brand finding the next Farmville, it is about something more complicated that this, but ultimately something that should be more successful.
For every job that must be done, the argument goes, there is an element of fun. You find the fun and 'snap', the job's a game. Games are thought of as fun, they include elements of competition with others and with yourself, and ultimately they result in a winner.
But the real value to brands is often not about using games but about using the techniques that make such games so addictive and successful to achieve other things. Gamification in social media is not about your brand finding the next Farmville, it is about something more complicated that this, but ultimately something that should be more successful.