It depends on if you have already released it on rights and pricing page. If you release an app it becomes available first in New Zealand and will be available at midnight I think EST.
I just submitted an update and it got approved and says ready for sale and still has not been pushed yet...it usually takes 2-6 hours for once it has changed from ready to sale to being on sale
when i released a long way home, i assumed it would take about 7 days to be approved. I also knew i wanted to release on a thursday, so I picked a thursday 10 days out. the game was approved in about 6 days, and went live 4 days later on thursday. it showed up correctly under new releases.
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I just submitted an update and it got approved and says ready for sale and still has not been pushed yet...it usually takes 2-6 hours for once it has changed from ready to sale to being on sale
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