With sales so far I have had more luck on the iPhone. But I have not released that much content yet. I would say that in general sales on the iPad are better than on the iPhone. The iPad is just more of a console than the iPhone, so it's bigger display and dual-core processor (iPad 2 only) attract gamers to play iPad versions of games more. I would definitely experiment with all Apple platforms though.
In my case, iPhone is the better market, but I sell quite a few apps for iPad as well. My pricing tiers are set up like most: iPhone apps are $0.99 and iPad apps are $1.99. Hope that helps
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- Alex