iAd revenues collapsed?

gameviccigamevicci Member, PRO Posts: 306
edited November -1 in Business and Marketing Theory
Hi guys,
I've just agreed with new iAd terms (without reading them..) to watch my I ad revenue (usually about 20 $ a day)... and then see my revenue of yesterday: 0.3$!!

A friend of mine just call me to tell me he has exactly the same problem.

What's happened? The most incredible thing is that eCPM is the same, but request are 1/10 !!!

Comments

  • tenrdrmertenrdrmer Member, Sous Chef, Senior Sous-Chef Posts: 9,934
    if the requests are 1/10 what they where that means ppl are no playing the game. Also as your download numbers drop so will your fill rate and therefore your money.
    Warning There was an error rendering this rich post.
  • gameviccigamevicci Member, PRO Posts: 306
    No tenrdrmer, I have about 700-900 downloads a day and about 4000-5000 impressions a day, in last 5 months downloads and impressions changed only a few (maybe 500 or 1000, impression 3000 or 8000).
    Today downloads are the same (729) but impressions are 280 instead of 4000-5000???
    A friend of mine has 4 games with iAd and he had the same problem yesterday.

    Nobody here has the same problem?
  • JeffreyShimaneJeffreyShimane Member Posts: 372
    Did you go back and read the new iAd terms?

    - Jeff
  • MammothMammoth Member Posts: 640
    uptimistik said:
    It has to do with the lack of clients for Apple's iAds (It's the most expensive mobile advertising package). Lack of clients mean lack of ads for persons to click, which means lack of money for developers.

    I don't know how possible it is for the GS team to implement, but Google's Mobile advertising system, AdMob, has the highest fill rate, at 80% and would be a much better solution to iAds.

    When it comes to advertising you can't beat google. I really want admob in my games.
  • butterbeanbutterbean Member Posts: 4,315
    Yeah, apple's fill rates are terrible. They should be at 80-90%, but they're averaging 20-50% tops, sometimes a bit higher.

    If the fill rates were better, we'd be getting more $, but they can't get the advertisers, therefore fill rates are low.

    I too signed the new agreement, but my iAd revenue seems about the same.
  • gameviccigamevicci Member, PRO Posts: 306
    Updates: one hour ago my revenues of yesterday changed to 18$, it absolutely don't know how it happened :)
    I just call my friend and he tells me the same (we're from Italy, maybe some problems with internet provider??).
    I'm sorry for the post.

    However I have 5 games with iAd and only one with AdMob. Some months ago I wanted AdMob in GameSalad but now I can say that iAd is MUCH MUCH better, because iAd has an eCPM from 1,5$ to 20$ (yes, I said 20, some days..), while AdMob has and eCPM of 0,3-0,6$!
  • MagoNicolasMagoNicolas Member, PRO Posts: 2,090
    I had have the same Issue, I was having around 40 to 20 USd a day for iAds, and didn't make money yesterday, and was because I haven't approved the new Legal stuff Think.

    And now that I Had approve it, I'm making money.

    Cheers.
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