Thoughts on this idea?
JacobGeary
Member Posts: 11
Hey there, me and a friend have recently been thinking and we came up with an idea and just want to get some opinions on it. Just so you know before reading this, I graduate next year with a Marketing Degree and I'm looking to get into the marketing field.
So, we understand that there are A LOT of "iPhone app marketing services" out there in which you pay a firm to market your app for you. The average cost of the basic packages at these companies can range from $300-$600 dollars!! That is a lot just for the basic package if you ask me. We also understand most people hate these things because of all the free marketing you can do yourself. There is a major discrepancy there.
Our idea was to provide a marketing service like this with a couple major differences. Firstly, it would only be me and one partner, therefore there is essentially no labor we need to pay, resulting in a MUCH lower cost for our packages. Rather than taking all of the paid routes for advertising, reviewing, and press releases, we would take the free ones only paying for the ones we think are valuable. This also leads to a much lower cost for you! We did the math and figured we could provide a basic package for about $100. This would involve reviews from some review sites that we would gain a relationship with, a press release written by my friend (a very good writer), effective keyword implementation, a tweet and facebook status from what would be our company account, and then of course some advertising on websites and maybe a paid review (haven't done the specifics yet). This is around 4x less cost than the average company and has nearly just as many aspects.
We look at it as more of a personal relationship in which you just worry about the development of the app and we will do all the dirty work for you for a tiny fee. We would also offer a free package in which we tweet your app, which of course would suck until we get some followers haha.
Anyways I was just wondering what everyones thoughts on this are.
So, we understand that there are A LOT of "iPhone app marketing services" out there in which you pay a firm to market your app for you. The average cost of the basic packages at these companies can range from $300-$600 dollars!! That is a lot just for the basic package if you ask me. We also understand most people hate these things because of all the free marketing you can do yourself. There is a major discrepancy there.
Our idea was to provide a marketing service like this with a couple major differences. Firstly, it would only be me and one partner, therefore there is essentially no labor we need to pay, resulting in a MUCH lower cost for our packages. Rather than taking all of the paid routes for advertising, reviewing, and press releases, we would take the free ones only paying for the ones we think are valuable. This also leads to a much lower cost for you! We did the math and figured we could provide a basic package for about $100. This would involve reviews from some review sites that we would gain a relationship with, a press release written by my friend (a very good writer), effective keyword implementation, a tweet and facebook status from what would be our company account, and then of course some advertising on websites and maybe a paid review (haven't done the specifics yet). This is around 4x less cost than the average company and has nearly just as many aspects.
We look at it as more of a personal relationship in which you just worry about the development of the app and we will do all the dirty work for you for a tiny fee. We would also offer a free package in which we tweet your app, which of course would suck until we get some followers haha.
Anyways I was just wondering what everyones thoughts on this are.