In regards to lite versions, I'd refer to games that have made it into the "big time". You'll find many of the high-grossing games have lite versions, for example Angry Birds, Fruit Ninja and Cut the Rope. Most of these lite versions give only a few levels as a sort of "taste test" for the real game and feature adds to gain a bit of extra revenue. Seeing as free games tend to get far more downloads than paid ones, I'd imagine this can work to expose your paid game to a larger player base.
But then, I havn't actually had a game on the market as of yet, so I can't say whether or not this works for sure. But it seems to make sense in my little noggin'.
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Most of these lite versions give only a few levels as a sort of "taste test" for the real game and feature adds to gain a bit of extra revenue.
Seeing as free games tend to get far more downloads than paid ones, I'd imagine this can work to expose your paid game to a larger player base.
But then, I havn't actually had a game on the market as of yet, so I can't say whether or not this works for sure. But it seems to make sense in my little noggin'.