How many downloads to reach the charts? Answer inside

perfectanswerperfectanswer PRO Posts: 121
edited January 2012 in Business and Marketing Theory
App tracking company Distimo has revealed data for top apps on a country-by-country basis for the biggest markets. According to the analytics company, the number that top-ranked apps get per day varies widely in different countries.

As you’d expect, markets like Italy and Australia have a lower average number of downloads per day, with 2,000 downloads for a top 50 placement. But the U.S. takes more than 25,000 downloads to reach the same Top 50 ranking. If a developer wants to rank in different local app stores, here is what you need to get:
[Update: Distimo says that the earlier version of its data aggregated the download volume for five applications in a given range of rankings (like ranks 6 to 10). The company has now updated its data by dividing numbers by five.]
United States – Top 10: 80,000; Top 25: 45,000; Top 50: 25,000
China — Top 10: 30,000; Top 25: 15,000; Top 50: 10,000
Canada – Top 10: 9,000; Top 25: 4,000; Top 50: 2,000
Japan – Top 10: 20,000; Top 25: 9,000; Top 50: 6,000
South Korea – Top 10: 20,000; Top 25: 9,000; Top 50: 5,000
United Kingdom – Top 10: 18,000; Top 25: 8,000; Top 50: 5,000
Germany – Top 10: 12,000; Top 25: 5,000; Top 50: 3,000
France – Top 10: 10,000; Top 25: 5,000; Top 50: 3,000
Italy – Top 10: 8,000; Top 25: 4,000; Top 50: 2,000
Australia – Top 10: 8,000; Top 25: 4,000; Top 50: 2,000

Full Article here

Comments

  • mynameisacemynameisace Hull, UKMember Posts: 2,484
    The number of sales per day to get in to charts that I have experienced have been a lot lower than that.

    Ace
  • greenrhynogreenrhyno Member, PRO Posts: 152
    This is for free apps, correct?
  • ChobbifaceChobbiface PRO Posts: 491
    edited January 2012
    Wow, that's interesting. So going by those numbers, for a paid app, if you get into top 50, you're getting at least 25,000 x (say 69p) minus Apple's 30% cut a day!

    Edit: greenrhyno, I was gonna ask the same thing, that's a huge difference
  • tenrdrmertenrdrmer Member, Sous Chef, Senior Sous-Chef Posts: 9,934
    im not sure i'm buying those numbers.

    Penguin Glide Broke into the top 100 while it was free in the US and it had much lower download numbers. I think those must be for itunes overall ranking. Not just a specific category.
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  • ultimaultima Member, PRO Posts: 1,207
    edited January 2012
    this looks like store wide top sales number for paid app. not specific category or free.., i've reached top 50ish a few times in category ranking and they are no where near the chart for store wide ranking. and the number looks about right to me.

    i think some of us stays in the constant top 10-25 in category ranking and i'm sure they can confirm with you.. store wide ranking is probably in the 4-500 ish.
  • perfectanswerperfectanswer PRO Posts: 121
    This is for store wide downloads and free apps. paid apps are over the thumb 10% of the above sales.
    At the end of the fist post is a link for the full article,
  • IcedBIcedB Member, PRO Posts: 384
    Interesting how the article says Sunday at 9pm, what time is that in GMT?
    Also paid apps is more like 2-5% in comparison to free.
    Shame theres no figures on individual markets.
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