A Month from Release - MARKETING!!! :)

App SurgeApp Surge Member Posts: 651
edited March 2012 in Business and Marketing Theory
Hey guys,
As my game is in the final stages, I was just wondering what should I do, marketing wise?

Here's what I've got so far:
• Get an awesome promo video.
• Send out a press release on PrMac.
• Post to Facebook, Twitter and email my friends.
• Email review sites.

Anything else to add to my checklist (besides creating a quality game?)

Thanks,
Henry

Comments

  • HoneyTribeStudiosHoneyTribeStudios Member Posts: 1,792
    Send your press release, screenshots and video links to gamespress.com.

    And send the trailer to gametrailers.com

    Post in 'upcoming games' on TA
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  • SAZ_1SAZ_1 Member Posts: 397
    gametrailers?! ... i thought a site like them would probably ignore half of our games cause we are not 'big' ... still i guess if they mentioned something about your game on their site that would be huge! ... other thing i would recommend is hit up all the big sites with a promo ( but dont just email them make it look fancy or something so they notice it :) )
  • RPRP Member Posts: 1,990
    edited March 2012
    Your trailer had better have high production values for Gametrailers to even look at it.

  • HoneyTribeStudiosHoneyTribeStudios Member Posts: 1,792
    Gametrailers accept indie mobile games too. This our game Ashley Ao: http://www.gametrailers.com/game/ashley-ao/15682

    With marketing, maybe sometimes it's easy to get overwhelmed by the quantity and quality of games being released every week. But at the end of all the emails are real people who grew up playing video games. If they see something they like they'll probably write about it.
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  • micksolomicksolo Member Posts: 264
    Use Linkedin to try and find direct contacts at the major review sites, or you can troll through the sites and click on reviewers names to see if their email address is displayed. I have built a list of nearly 200 journalists by doing this over the past 2 years.

    Then contact them directly and give them your press kit, which should include a text file with your game's information, features and links, as well as official screenshots and a link to your video. Make it as easy as possible for them to grab your information and paste it onto their site. Also let them know you have promo codes and if they'd like to review your game to reply to your mail.

    I've found that mass mailing press releases doesn't work that well, as most of them are sent to the general mailing email address of sites which for some reason, nobody seems to check. If you can get a direct contact at the sites you can start building relationships with the journalists and you are more likely to get your game reviewed.

    You can also try offering journalists special, exclusive content. Another thing, try to come up with an interesting angle for your game's marketing. Is there an interesting story behind the development? People are interested in stories, not just "here's my game, its cool".


    ______________________________________________________________________________________
    http://www.5MinuteSiesta.com -- Need Help Marketing Your Game?
  • imGuaimGua Member Posts: 1,089
    @ HoneyTribeStudios, how can I add game on gametrailes? I know how to upload video, but I don't know how to make page like this http://www.gametrailers.com/game/ashley-ao/

    Shadows Peak is an atmospheric psychological horror that explores the dark side of a player.

  • HoneyTribeStudiosHoneyTribeStudios Member Posts: 1,792
    @imGua - They make those pages. Send them an email with your game details: trailers@gametrailers.com
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