I kind of have a hard time understanding the issues with what would appear to be quick fix additional features for GS. Like this and dynamic URLs. In my real job I have clients using my SQL/web services system. Just recently a client asked to integrate our dynamic data with Google calendars. We have an outsource contact who turned it around in a couple of days for $300. Twitter/Facebook have API's to tie into, adding an attribute into a URL behavior etc should be a days work IMO.
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