Any ideas to improve sales?

ElsaftyElsafty Member Posts: 33
edited April 2012 in Business and Marketing Theory
What I can do to improve sales?, I really Frustrating

Best Answer

  • patapplepatapple Posts: 873
    Accepted Answer
    Also I. I have the same problem. Do you created a trailer? Press realeses? Email to review sites? Post your game on other developer forum. It can helps you.

Answers

  • RPRP Member Posts: 1,990
    edited April 2012
    What type of app and what is your demographic?
  • ElsaftyElsafty Member Posts: 33
    @RP, game
  • ElsaftyElsafty Member Posts: 33
    @patapple, I'm beginner it's first app ,can you tell me how I can do that please
  • tenrdrmertenrdrmer Member, Sous Chef, Senior Sous-Chef Posts: 9,934
    Also I. I have the same problem. Do you created a trailer? Press realeses? Email to review sites? Post your game on other developer forum. It can helps you.
    All that stuff and make a Great Game. ( don't worry many of us are still working on our great game. I have not hit that nail on the head just yet. )
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  • debugdesigndebugdesign Member Posts: 886
    Just make a game that YOU are happy with...

    There no get rich quick apps anymore so if you want to improve sales then first create a good game, then market it (it's easier marketing a good game than a rubbish one). Post it to review sites, talk about it on forums, use pr companies to send out press releases, use social media, friends, family and even ex girlfriends... Utilise any channel you can... Make a trailer (it doesn't have to be blockbuster quality), create a free version... But above all, make a game that YOU are happy with.

    Be your own worst critic. When you are in a big company it has to go through so many people who ALL have an opinion and most don't know the difficulty in designing and coding... Most just say things like "it needs more weapons" or "it would be great of I could see a map of the level". To the developer, this is weeks of work but to the tester, it would just make it better. Imagine you have to go through this and make it the best it can be...

    Sorry for the waffle...
  • RPRP Member Posts: 1,990
    edited April 2012
    @Elsafty that does not tell me much. :P What kind of game, for what audience? Do you have examples of what you have currently?, maybe we can give you suggestions. From your post suggests, I am assuming you have a game already on the Appstore.

    Videos and such are great and highly recommended as part of the strategy, but you cannot expect a new game just to carry itself upon just "being". Don't just depend on game sites to spread the word, there is too much new content for it to stay spotlighted or featured for long. Find a demographic that it also might be popular with and target them. If it good, the word of mouth will carry over. Say if you have a skateboard game, contact skating sites, offer promos for them to try it and ask them feature it on their site. Create a facebook page, twitter about it or on linkedin.com. Give your local press a copy. If you belong to any game sites that offer user blogs talk about your game there (if allowed). Then there is physical marketing, but that's gonna cost ya...

    On a side note. Seriously. The comment was "game"...and that warrants an awesome? To whomever is hitting the awesome on comments, save it for when something truly is awesome. I'm seeing this a lot lately. Let's not start stat padding the forums for crying out loud.
  • EbreezeEbreeze Member, PRO Posts: 481
    For my upcoming game in which has been a year long endeavor im going to market it as much as I can with 2 trailers
    1 for each month, 2-3 months prior to release....plus my wordpress site, YouTube , Facebook ect
    Contact and post in all game sites
    The best screen shots I can achieve
    My first apps all have an ad of the game too ...I've learned with my first releases
    Screen shots, title, and icon count big time
    If you don't push hard on the marketting no one will care...unless it's mind-blowing
  • LaurenSaladLaurenSalad Inactive, Chef Emeritus Posts: 650
    If you guys didn't see this blog article- it is a really good chance to read up on some expert marketing tips from the CEO of SocialMedia.org and WordofMouth.org

    This guest post gives great insight into the world of word of mouth marketing. We share invaluable information for independent game designers looking to build a brand from the ground up. Obviously- this is incredibly relevant since for indie developers, SO much about marketing a game IS about word of mouth and creating a fan base for your products.

    You can read the guest post here: http://gamesalad.com/blog/word-of-mouth-marketing-what-it-is-why-you-need-it-and-how-to-get-started
  • butterbeanbutterbean Member Posts: 4,315
    Great link Lauren!

    I agree wholeheartedly, creating a fan-base for your products really is key.

    FB, T.A, or Twitter are the perfect avenues for that, get as many followers on both, and keep them up to date with pending or new releases.

    Another good avenue is marketing through a free application. If you have a very compelling game that may soar the charts as a freebie, add a link to your latest app- it should be a similar product and geared towards the same audience.



  • IcedBIcedB Member, PRO Posts: 384
    T.A? in the UK that is the territorial army and probably is a little niche for most game/app types :p

    seriously though, what is TA?
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  • JohnPapiomitisJohnPapiomitis Member Posts: 6,256
    edited April 2012
    @IcedB

    Touch Arcade
  • ElsaftyElsafty Member Posts: 33
    @IcedB & @JohnPapiomitis,thanks but I try with that without any improve sales.
  • Benjamin_m5Benjamin_m5 Member Posts: 646
    I think this is a very good article: http://thegamebakers.com/money-and-the-app-store-a-few-figures-that-might-help-an-indie-developer.html
    ---
    Benjamin
  • theCodeMonsterstheCodeMonsters Member Posts: 359
    There really isn't a bad way to get more app sales. There is only the most effective. The best I've seen is app review sites and forums.
  • ElsaftyElsafty Member Posts: 33
    @Benjamin_m5,thanks I'll read it
  • ElsaftyElsafty Member Posts: 33
    @theCodeMonsters,thanks .can you tell me like what,please? I'm beginner and have hard time in search about this site in google and I found only touch arcade
  • simo103simo103 Member, PRO Posts: 1,331
    @Elsafty ... https://spreadsheets.google.com/spreadsheet/pub?hl=en_US&hl=en_US&key=0Asodi40pFd9adDc1T21wWVBzaXFqamhQNjJKVVlNYmc&output=html
  • EatingMyHatEatingMyHat Member Posts: 1,246
    edited April 2012
    @Elsafty I looked at your game on iTunes. I think you need to work more on the description and possibly the name, it is too simple and not interesting.

    Not sure why you start your description with "Game Description" and "Help us to destroy old satellite around the earth.By dish and laser gun." is not good enough to draw people to pay $0.99 game.

    I haven't played the game, but assuming that it is good and that you worked hard on it - you should work equally hard on the description, icon and name because this is how people will judge your game.

    I would suggest to fix the App Store representation, make the game free and start working on a new bigger project.

    Just my 2 cents, good luck.
    GR


    Follow Eating My Hat on Facebook, Twitter and our Blog
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  • ElsaftyElsafty Member Posts: 33
    @simo103, thanks a lot
  • ElsaftyElsafty Member Posts: 33
    @EatingMyHat,thanks for your device I like it and I'll do it.
  • ElsaftyElsafty Member Posts: 33
    But after promo codes used D:
  • EatingMyHatEatingMyHat Member Posts: 1,246
    @Elsfty you can change the Game description at any time without updating the app
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