Best time to release free version?

JustMe74JustMe74 Member, PRO Posts: 542
edited May 2012 in Business and Marketing Theory
I have gotten conflicting advice on when to release a free version of an app. I had a marketing expert tell me never to release it at the same time as the paid version, but then several other people have suggested that it would be better to release at the same time as the paid app. I can certainly think of pros and cons for both.

In the experience of developers here (preferably those that have had sales at least in the thousands of copies), what is the best time to release the free version of your app? In my case, the free version will be identical to the paid version, but only include the first 15 levels (out of 60). My game is targeting kids, so I'm hoping that a free version (which any kid should be able to download) will drive the sales to the paid version.

Best Answer

Answers

  • scrapee_netscrapee_net Member Posts: 424
    Why don't you realease just one, FREE app with only 15 levels unlocked, and then, add an IAP to unlock the other levels. Wouldn't this be better?
  • JustMe74JustMe74 Member, PRO Posts: 542
    Why don't you realease just one, FREE app with only 15 levels unlocked, and then, add an IAP to unlock the other levels. Wouldn't this be better?
    That's a possibility. I've though about doing that.

  • patapplepatapple Member Posts: 873
    my sales are 0 from 2 weeks. now I'm sending the free version of my game to apple. in the free version will be only 2 modes (in the full there are 7)! :)
  • Braydon_SFXBraydon_SFX Member, Sous Chef, Bowlboy Sidekick Posts: 9,273
    When your game dies and the sales are low.

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