Share your launch stats!

bazookaBenbazookaBen Member Posts: 318
edited May 2012 in Business and Marketing Theory
a few days ago i released my title "Defend the Bunker" for free on the App Store

here are some stats on the free downloads
- day1 : 814
- day2 : 444
- day3 : 388

more details
- initial launch date: May 24th, 2012
- primary category : action, arcade
- secondary : entertainment
- the app was featured in about 160 places, all of which wasn't critical. I wish it were more downloads though. I didn't do any marketing.

i'd like to know your stats, to see what the average is. The more data we collect, the more informed choices we can make for app launches.

Answers

  • swalkerswalker Member Posts: 29
    what kinds of places was your app featured? (the 160 places) and how did you get it there?
  • Braydon_SFXBraydon_SFX Member, Sous Chef, Bowlboy Sidekick Posts: 9,273
    Well - when I set my app free, it got around 900 downloads the first day. It doubled the next day and continued to double..I got about 23,000 downloads during the time it was free.

    My GameSalad Academy Courses! ◦ Check out my quality templates! ◦ Add me on Skype: braydon_sfx

  • bazookaBenbazookaBen Member Posts: 318
    edited May 2012
    @swalker it's a lot of those "new gamecenter games", "new ipad games with gamecenter", etc. I don't think they contribute much. At most about 100 downloads. I didn't do anything to get there.

    I didn't get into the "New and Noteworthy" , or "Staff Picks" list, because that counts.
  • swalkerswalker Member Posts: 29
    Well - when I set my app free, it got around 900 downloads the first day. It doubled the next day and continued to double..I got about 23,000 downloads during the time it was free.
    what was the app? how did people find it mainly?

  • bazookaBenbazookaBen Member Posts: 318
    edited May 2012
    Well - when I set my app free, it got around 900 downloads the first day. It doubled the next day and continued to double..I got about 23,000 downloads during the time it was free.
    what was the game, and what date did it go free?

    @swalker It probably got picked up a lot by free app a day sites

  • Braydon_SFXBraydon_SFX Member, Sous Chef, Bowlboy Sidekick Posts: 9,273
    edited May 2012
    @bazookaBen - Penguin Pounce, my first title.
    I didn't do any marketing (to bad, really) so I'm not sure how people found it.
    There was a review site that featured it on their main page while it was free, that might have had something to do with it.

    It was free for a week, then paid for another week and then set free again for about a week.
    So it wasn't all in one sitting...About a week apart...

    Not sure about which date it was free. I believe the after the first week it was released...

    My GameSalad Academy Courses! ◦ Check out my quality templates! ◦ Add me on Skype: braydon_sfx

  • rhinokeyrhinokey Member Posts: 158
    when you went paid, what did your revenue look like then?
  • Braydon_SFXBraydon_SFX Member, Sous Chef, Bowlboy Sidekick Posts: 9,273
    @rhinokey - if your question is directed towards me, the sales were only good for the first day. I got about 5 extra sales - then after that it went back to the normal rate.

    My GameSalad Academy Courses! ◦ Check out my quality templates! ◦ Add me on Skype: braydon_sfx

  • AppFueledAppFueled Member Posts: 308
    @Ben - Enjoying your game, Defend the bunker.

    How many IAP's of the full game are you getting per day?
  • conrad74conrad74 Member Posts: 50
    @swalker it's a lot of those "new gamecenter games", "new ipad games with gamecenter", etc. I don't think they contribute much. At most about 100 downloads. I didn't do anything to get there.

    I didn't get into the "New and Noteworthy" , or "Staff Picks" list, because that counts.
    Hey Ben, how many IAP's of the full game (defend the bunker) are you getting per day? Are you thinking of adding additional IAP's such as coins to purchase bigger bombs to take out more enemy soldiers?

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