Question about app description translation

EatingMyHatEatingMyHat Member Posts: 1,246
edited June 2012 in Business and Marketing Theory
Let's say that you decide to translate the app description to additional languages, would you translate the App Name as well or keep the same english name for all?

(BTW, I'm thinking 'No', but wanted to see some other prospectives)

Comments

  • IsabelleKIsabelleK Member, Sous Chef Posts: 2,807
    I wouldn't translate my description - I know from a friend that this won't have a big effect on sales. You should translate your app first, or make additional language versions.
  • Team6LabsTeam6Labs Member Posts: 541
    My game made it number 1 in three countries because of a translated description. I'm pretty sure there would be less downloads in argentina, chile, germany, and finland if it wasn't translated.
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  • IcedBIcedB Member, PRO Posts: 384
    How do you add additional description languages, i thought about this too?
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  • JustMe74JustMe74 Member, PRO Posts: 542
    I would caution against translating a description without having a localized version of the app too. I'd be pretty upset if I downloaded an app from the US App Store with a description in English and then the game itself turned out to be in Chinese....
  • patapplepatapple Member Posts: 873
    i saw a lot of app that have the description in italian but in the description they wrote that the app is only in english. you can do the same thing :)
  • Team6LabsTeam6Labs Member Posts: 541
    My game is pretty universal and not that difficult to understand. If your game is easy to understand and doesn't need a ton of words I would say go for it.
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  • IcedBIcedB Member, PRO Posts: 384
    Need to look at the localization thing in that case, is it easy enough to do?
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  • patapplepatapple Member Posts: 873
    @IcedB yes, it is very easy. go in itunes connect and after you created the app you can go to the description and you will see a button "metadata" or something like that. here you can choose the localized description and screenshot :)
  • MarkOnTheIronMarkOnTheIron Member Posts: 1,447
    Whatever you do don't translate the app name unless it is strictly necessary.

    I'm saying this from a user perspective. The biggest app review and news site are in english and when I see an interesting title on one of those sites I want to be able to search it on the App Store, but if the title is different then the user would have troubles finding it. For example "The Lost City" from FMG on the italian App Store can only be found by typing "Città Perduta", if you type it in english you won't be able to find it. (unless you put the original title as a keyword)

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