Ethical App Reviews an FTC Issue - WIRED
guru-at-zidware
Member Posts: 369
Hi..
Nice short piece on wired.COM to the ethics (an FTC issue?) for swapping reviews or paying for reviews from folks. I know some big devs have paid marketing firms to juice their ratings and get good placement (which means huge sales)..and they have been caught.
http://www.wired.com/gadgetlab/2010/03/app-store-payola
But is a good game enough without a PR machine behind it?
John
Nice short piece on wired.COM to the ethics (an FTC issue?) for swapping reviews or paying for reviews from folks. I know some big devs have paid marketing firms to juice their ratings and get good placement (which means huge sales)..and they have been caught.
http://www.wired.com/gadgetlab/2010/03/app-store-payola
But is a good game enough without a PR machine behind it?
John