Has anyone cracked the Ranking code in the Apple App Store
jdgould
Member, PRO Posts: 114
One of my apps recently shot up to #18 in the App Store for iPad (Games/Kids), but it has been dropping fast each day since. I heard rumors that the ranking system uses how much time the user spends in your app and I am sure # of downloads obviously comes into play. Do you know if they also take # of ratings and average rating into consideration? Anything else considered, I haven't found any good articles discussing their ranking algorithm.
Thanks for your input!
Update: after a bit more research I found a good slideshow on the topic
http://www.slideshare.net/kolinko/new-rules-in-app-store-search?ref=http://techcrunch.com/2012/06/29/looks-like-apple-has-changed-its-app-store-algorithm-again/
Thanks for your input!
Update: after a bit more research I found a good slideshow on the topic
http://www.slideshare.net/kolinko/new-rules-in-app-store-search?ref=http://techcrunch.com/2012/06/29/looks-like-apple-has-changed-its-app-store-algorithm-again/
Comments
It’s hard to underestimate how important ranking in Apple’s top 25 in the iTunes store is for mobile app developers. After all, the top 25 is probably the single most important app discovery mechanism for most iOS users. But how many downloads does it take to rank in the top 25? Mobile app store analytics firm Distimo today published some interesting data that answers just this question. Turns out, in the U.S. store, the answer currently is about 38,400 daily downloads for free iPhone apps and 3,530 for paid iPhone apps. To rank in the top 25 per category, of course, takes significantly fewer downloads, with games unsurprisingly being the most competitive category. It takes 25,300 daily downloads to rank in the gaming top 25 for free apps and 2,280 downloads for paid apps.
For free apps, other competitive categories include ‘entertainment’ (6,700 daily downloads), ‘social networking’ (5,800), ‘lifestyle’ (3,900) and ‘music’ (3,900). Interestingly, in the paid app charts photography apps rank just behind games and entertainment apps. Still, it currently only takes about 270 daily downloads to rank in the photography top 25 for paid apps.
@ironDan Great info, Thanks!