Back Catalogue release to iPad...Release plan

IcedB · November 2012

I'm releasing 3 of my iphone apps to iPad in the next week or so...
Do you think its best that i launch a press campaign for each one individually? or because they are all based in the music category, should I create a single press release for the 3 apps as part of a back catalogue release, considering there is a press release for the iphone version already out there and nothing has changed?
The second options would certainly be more time efficient and cost less.

IcedB · November 2012

Press Release turned out to be a bit of a Mammoth.... Pr Mac are going to get a good read!

Fresh Touch Media launches its electronic music app portfolio on iPad

Summary:
Fresh Touch Media, a prominent music app developer, whose last release, ‘Bass Drop’, reached number one on the app store in May, has announced the release of its popular portfolio of electronic music apps on the iPad. ‘Wobble Bass Station HD’, ‘Dubstep Jam HD’ and ‘Drum and Bass Machine HD’ let music fans easily create their own musical arrangements, combining drums with cutting edge synthesizers and sound fx.

Body:
Music fans and producers can now create their own musical arrangements and soundscapes on iPad using Fresh Touch Media’s newly released electronic music apps ‘Wobble Bass Station HD’, ‘Dubstep Jam HD’ and ‘Drum and Bass Machine HD’. The portfolio conversion to iPad provides users with a larger interface, making it much easier to use the touch buttons and controls.

Wobble Bass Station:
Wobble Bass Station HD 1.0 for iPad is the first app of its kind that utilities multi-touch technology to generate multiple synthesizer sounds with varying pitches and distortion.
Bass sounds from the synthesizer can be saved and replayed in the jam screen, allowing the user to create dubstep arrangements using the drum loops, sound fx and wobble bass sounds simultaneously.
The synthesizer demonstrates a sinusoidal waveform display that alters frequency as the pitch changes and includes a range of four different wobble and sub bass sounds, each of which can be played over an octave of different notes, with variable amounts of distortion.

Features:
* Three high quality wobble bass synthesizers and one sub bass synthesizer.
* Studio quality samples, created by professional producers.
* Colour assigned synthesizers, for clear and straightforward use.
* Fifteen Heavy and Ambient Dubstep drum loops.
* A variety of percussion and fx sounds.
* Pitch saving allows multiple synth sounds to be played at the same time.

Drum and Bass Machine:
Drum and Bass Machine HD 1.0 for iPad is an all-inclusive app for creating Drum and Bass. The app allows users to generate an array of bass sounds, drum loops and effects, suited to various styles of Drum 'N' Bass.

This diverse device features three touch-operated synthesizers with 8 different sound generators and adjustable volume, each which can be played simultaneously to create a multitude of different sounds over a range of two octaves.

The editable sound pads allow the user to simply click a sample from the sound bank and touch one of the sound pads to assign a sound from a range of percussion, vocal fx, sound fx and reeces.

It is the first app of its kind that integrates multi-touch technology with a user-friendly layout and menu system. The user can select from one of fifteen different drum loops and play bass lines and samples over the top to create unique Drum and Bass arrangements within seconds.

Features:
* Studio quality samples, created by professional musicians and producers.
* 8 Synth Sounds
* 15 drum loops and 12 FX samples.
* 12 customizable sample pads
* 3 dual octave swipe board

Dubstep Jam:
Dubstep Jam HD 1.0, for iPad is a dubstep, drum, bass and sound fx sequencer.
The app allows users to program dubstep arrangements on up to ten different channels, by highlighting the coloured sound pads for their desired arrangement.
The user can select from a range of percussion, sound fx, wobble bass and other Dubstep sounds and customize each sound pad’s volume, type, duration and pitch.
Features:
* Studio quality samples, created by professional producers.
* Colour assigned buttons, for clear and straightforward use.
* Play your sounds at normal, half and double time.

Device Requirements:
* iPad
* Requires iOS 4.2 or later
* Wobble Bass Station HD: 13.4 MB
* Drum and Bass Machine HD: 7.7 MB
* Dubstep Jam HD: 7.4 MB

Pricing and Availability:
Wobble Bass Station HD, Dubstep Jam HD and Drum and Bass Machine HD are priced at $0.99 USD (or equivalent amount in other currencies) and are available worldwide exclusively through the App Store in the Music category.

All Fresh Touch Media Apps:

Wobble Bass Station HD:

Drum and Bass Machine HD:

Dubstep Jam HD:

IcedB · November 2012

@uptimistik after having released this today I was contacted by PRMac and advised that three shorter app press releases would be a more effective method of distribution.

However when asking about a music app video press release I was told that it wouldn't include the audio from my music app but simply a voiceover and that it would be still effective.

As much as watching piano keys get pressed is fun. I'm Not sure how effective a video review on a music app would be if the video doesn't showcase the sound of the app.

Back Catalogue release to iPad...Release plan

Comments