Facebook Ads for Mobile allow you to target specific OS and versions...

"[Facebook] Developers can now target based on operating system as well — not just iOS vs. Android (which was possible before), but also, say, iOS 6 specifically. Again, that could be important for some developers who have built features that use the full capabilities of certain systems." - Techcrunch

http://techcrunch.com/2013/03/27/facebook-app-install-ads-wifi/?goback=.gde_1538517_member_227072172

The article also includes a link directly to Facebook's announcement.

I've used Facebook advertising with limited success for other ventures, but specifically targeting app sales may be something I have to test out....
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