Fantastic four-part article about game and app marketing

Hey all, apologies if you've seen this before but I've just stumbled upon this really great four-part article about marketing your games or apps, both before and after launch. It's from about a year ago but I'm sure it's pretty much still relevant. It's a bit long and wordy but definitely worth the read imo.

Parts 1-4:

http://www.raywenderlich.com/11359/how-to-market-and-promote-your-games-and-apps-part-1

http://www.raywenderlich.com/11633/how-to-market-and-promote-your-games-and-apps-part-2

http://www.raywenderlich.com/11767/how-to-market-and-promote-your-games-and-apps-part-34 (not a typo)

http://www.raywenderlich.com/11794/how-to-market-and-promote-your-games-and-apps-part-4

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