App Store Badge usage. ? Clarification

DeepBayGamesDeepBayGames Member Posts: 93
in Business and Marketing Theory
I've read the ''App Store Marketing and Advertising Guidelines for Developers" but am not clear if I can use the App Store badge in advance of the release date. When marketing my game, I would like to use the "Available on the App Store" badge in conjunction with the release date. IE: "Available on the App Store September 15, 2013" However, I get the impression that you can't use the badge until you are up and live on the store.

If I can't include the badge in my Pre-release marketing, then I'll just include a title saying: "Coming September 15th", but Apple also states that you need to include them in all advertising for apps that are available on the App Store, so this seems confusing and potentially contradictory to me.

Can anyone provide insight into this?

Comments

  • DeepBayGamesDeepBayGames Member Posts: 93
    Also... Apple requests that all marketing materials (including video trailers) be sent to them for Apple approval prior to broadcast or publishing. Does everyone do this? If so, I notice that they ask you to email the material to them, however my longest trailer (2mins) is presently 80mb. I'm sure that Zipping it will bring that way down, but still, email seems a poor choice for uploading. Again, anyone have advice on this?
  • KevinCrossKevinCross London, UKMember Posts: 1,894
    If you do have to send your trailer you could always put it on YouTube as a private video that can only be viewed with a link and send them the link. That's about the most input I can put into all of your questions.
  • DeepBayGamesDeepBayGames Member Posts: 93
    Thanks KevinCross. I appreciate the suggestion. That could work.
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