How do I estimate ad revenue?

infiniteflow

I've created a prototype and I am now looking to articulate a business plan
to raise some money to launch the project.

I'm planning to offer a free version that is monetized through ads,
and a fuller version that is a $1 download.

Estimating the return on paid downloads is straightforward.

But How can I estimate the return on the ad revenue of the free version?
Can anyone point me to some links or information that explains
how this works?

Thanks for your help!

jamie_c

I don't know of any links to offer, sorry. But I can say unless you are estimating a lot of downloads (like hundreds of thousands) don't count on a lot of ad income.

It's a nice little bonus to paid downloads, but I mean LITTLE. I've had thousands of downloads and made about $5 on iAds and $0 on Playhaven ads (to date).

Others will likely have some thoughts as well though.

dwibre

@infiniteflow Again I cant give you a link but I have an app with iads that gets between 300-500 downloads a day making between $2-$3 a day. Its good to add an iap to remove adverts it amazes me how many people pay to do this.

KevinCross

Its good to add an iap to remove adverts it amazes me how many people pay to do this.

I often pay to remove ads if I like the game/app.

aitor010

@KevinCross how many people pay iAP (rate) in apps? 1%, 2%, 5%, 10%, 20%, 40%...... what range tier is better 0,99$, 1,99$ or more?

KevinCross

@KevinCross how many people pay iAP (rate) in apps? 1%, 2%, 5%, 10%, 20%, 40%...... what range tier is better 0,99$, 1,99$ or more?

Haven't a Scooby! Sorry

aitor010

@KevinCross in YOUR apps!! hahaha sorry I forget the personal pronoum "you"... lol

KevinCross

@KevinCross in YOUR apps!! hahaha sorry I forget the personal pronoum "you"... lol

Still the same answer. I've only got one free game on the store. It does not include IAP's or ads.

CodeMonster

Well I ads are easy to remove for free. Because if you play the game on the device and disable the internet the ads are automatically disabled.

So instead of using gamesalads iAds you should make customs iAds which are very easy to do and they will work without internet connection and you don't have to be pro so it's a benefit.

Tiny_Ideas

Hi,

I read a year or so ago that the average percent (iap)from Tiny Zoo is 0.02% and judging from other figures I would say that's about right. But I don't have any figures my self to back this up.

Keep on developing

aitor010

normally I read that is "normally" between 2% and 10%

aitor010

see, calculated based on eCPM (cost per thousand), has an estimate of impressions, usually 2 per minute and then multiply by the minute preveas your users to play the game or app. Divide by 1000 and multiply by eCPM.
Normally iAd eCPM (In my case) is $ 2, but there are cases of $ 7, I recommend throwing in provisions softly. Soon (I think next week) GameSalad release the new version and revmob ChartBoost these ad networks pay an average of between $ 0.50 and $ 5 per download you generate into your application and you can mix with iAd.
I hope you have been helpful

aitor010

normally I read that is "normally" between 2% and 10%

sorry, its stadistics of iAP not iAD.