What reasons does apple reject games?

So I have read a few forums where people had posted statements from apple saying that the quality of their games was not good enough for the app store. Could it be the graphics or the game play? I just got finished with my first game (and give me a break, I just started learning the game salad software about a month ago) All of my artwork and animations was purchased from the gamesalad marketplace. My game is a physics based puzzle game. Here are a few screenshots of my game. If anyone has any hints or tips to help me improve the quality of my game and increase my chances of getting my game accepted to the iOS store it would be greatly appreciated. PS I have already published to html, there are 3 worlds and 30 levels in my game Thank you
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