What do you put for "Version Number" when developing app?

I'm developing an app for the iPad, and I'm not sure what you're supposed to put for "version number." It says some examples are 1.0 or 1.0.1 or 1.1, but I'm not sure what to put! Does anyone know?

Also, what should I put for "copyright" if I don't have a company? The example that Apple has is "2008 Acme Inc." but I don't have a company!

Thanks

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