How to get more downloads?

vsmaxim

Hey,
About a week ago my game Dancing Ninja got published to the app store.
At the moment it is only for the Ipad but i have an iphone version coming up.
https://itunes.apple.com/us/app/dancing-ninja-hd/id845957394?l=nl&ls=1&mt=8

Is it normal that I only get 300 downloads in 5 days?
And if it isn't how do i get more downloads?

Thanks!

iamcartez

Easy solution: destroy all of the competition and only keep the GS developers alive.

Hard solution: after making a quality game or app, read up on ASO, App Store Optimization... I believe most of my downloads are a result of luck and decent keywords.

I usually get about 700 downloads on day 1 and then it goes down.

vsmaxim

Thanks and how do you get an ASo?
On the first day i have got 190 downloads and now only 20 per day.

iamcartez

ASO, App Store Optimization is basically SEO, Search Engine Optimization, but for the App Store instead of a website.

On-Page Optimization

App Title: Again, this is the most important piece of ASO. Apple recommends fewer than 25 characters for your app’s title. Make sure the app title clearly describes the app and what it does, but keep it short. I have seen many app titles that are too long and get truncated. As we know, this kills user experience.

App Description: this is probably the second most important part of ASO. This is where you sell your app on all its great features! Again, keep it short and concise. People using cell phones are not viewing it on their desktop monitors, so time is of the essence. Make every word in your description count.

App Logo: This is a great way you can creatively express what your app does. Consider hiring a professional to create a stunning app logo. Get inspiration from the large brands like Facebook, LinkedIn, or Amazon. This part should not be overlooked.

App Screenshot: People like to window shop. Make sure you have clear and detailed screenshots of your app and highlight all the best parts of your app with multiple screen shots.

Category: Make sure you categorize your app appropriately. A lot of searchers jump straight into specific categories if they are looking for something. Apple also allows a secondary category in the event your app fits into two categories, but always treat the primary app as your most important category.

Keywords: Quality should trump quantity here. Stay away from questionable techniques such as using a competitor’s brand name. Apple also recommends using unique keywords over highly generic ones. Make strategic use of your keyword selection.

For Keywords I usually use: https://sensortower.com/ or https://www.mobiledevhq.com/

DO NOT PAY FOR ANYTHING... USE THE FREE SERVICES

With this site you can look up and compare your competition keywords and see what works for you.

Off-Page Optimization

App Reviews: This is an extremely important part of ASO in terms of conversion. Searchers will always download apps that have positive reviews. Sometimes reviews reveal a great deal of information about the app that may convert a potential searcher. Make sure your app has a sufficient amount of detailed and genuine reviews.

App Ratings: This is another great conversion factor. People will almost always download an app that has a high percentage of positive ratings. Make sure you develop a great app, so that users can leave a great rating.

Sources: http://www.searchenginejournal.com/definitive-guide-app-store-optimization-aso/78719/

There are millions of articles regarding ASO but only a few are worth anything.

vsmaxim

Thanks i will try this!

iamcartez

Cool!

And remember to experiment with new keywords each update, if you are not seeing changes. And another free service to check out is AppAnnie.com to analyze and keep track of your downloads. It makes life easier then writing everything down.