One in five apps opened just once before being deleted

jigglybeanjigglybean Member Posts: 1,584
in Business and Marketing Theory

According to pocket gamer -

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Comments

  • ArmellineArmelline Member, PRO Posts: 5,354

    I'd say I open 4/5 apps once before deleting them. If anything these numbers sound conservative.

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  • Conifer_AppsConifer_Apps Member Posts: 100

    When I open an app and can already tell it will never be used again, usually I keep it thinking "Oh, I might be able to use this someday." Unfortunately for me I've amassed quite the collection of iPhone apps on my phone due to this.

  • iamcarteziamcartez Houston, TexasMember Posts: 648

    Thats why you do paid apps lol. :) I've seen the light...

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  • SocksSocks London, UK.Member Posts: 12,822

    @Armelline said:
    I'd say I open 4/5 apps once before deleting them. If anything these numbers sound conservative.

    Agreed, there is so much trash out there that the majority gets deleted after a few seconds of use - the new video previews on the AppStore should help out in this regard.

  • tatiangtatiang Member, Sous Chef, PRO, Senior Sous-Chef Posts: 11,949

    It would be interesting to see that graph broken down into paid vs. free. It makes sense that at least that percentage of free apps are downloaded, tried once, and then deleted. But I doubt it's that high for paid apps... especially once you get past the $0.99 mark.

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  • motorcycle boymotorcycle boy Member Posts: 429

    @Socks video previews? I hadn't heard about that. I didn't see an option for uploading a video when submitting. I'll have to investigate!

  • motorcycle boymotorcycle boy Member Posts: 429
    edited July 2014

    @tatiang said:
    It would be interesting to see that graph broken down into paid vs. free. It makes sense that at least that percentage of free apps are downloaded, tried once, and then deleted. But I doubt it's that high for paid apps... especially once you get past the $0.99 mark.

    Yeah but if you make a freemium app then you will make much more than with a paid app. Freemium I make money form IAP, ads, etc. Paid is only $0.99 and will get much less downloads from my experience. However, on Nook I only release paid because they don't allow ads nor can I utilize their IAP system at the moment. The larger picture is that each app store requires a different strategy. I'm on about 8 of them, and I do things completely differently at each one. Perhaps there is no real answer other than what one's own experience garners. So in my experience freemium is the way to go though I do end up releasing paid versions. 99% of the time I make my revenue from free though.

  • SocksSocks London, UK.Member Posts: 12,822

    @dreichelt said:
    Socks video previews? I hadn't heard about that. I didn't see an option for uploading a video when submitting. I'll have to investigate!

    https://developer.apple.com/support/appstore/app-previews/

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