Chartboost Money optimization: Whats your CTR / IR

BigDave

Just wondering what you guys have for these values.

CTR - Click trough rate
IR - Install rate

Depending on the type of games they got an extrem CTR but very low IR

CTR - 40% to 70%
IR - <1%

---

My new installs vs installs delivered(ad unit)

Roughly I got 6000 downloads resulting in 30-45 delivered installs

Would you say thats a normal result or can I potential achieve more installs?

BigDave

@Dan_Chartboost

Hopscotch

@BigDave, consider the way that you present the ads to the player.

If you interrupt game-play with a sudden unexpected ad, players just want to click the X as soon as possible to continue playing, paying no attention to the actual ad content.

If you present it as a voluntary option, they will be in a different mindset and more prone to take in the ad and even click on it.

As an example lets take your orcs game. Instead of just randomly popping up an ad, make it an event.

While gathering resources:

"Oh a meteorstrike is going to destroy half your resources, accept or watch an ad to counter it"

While on a raid:

"An enemy hero has joined the battle, accept the challenge or seduce him with an ad"

BigDave

@Hopscotch thanks man yeah so the next update removes now the ads during chopping.
They now appear as you suggested after upgrading and on screen changes but with higher frequency.

Before
first ad after 160 seconds
then every 120 seconds

New
first after 125 seconds
then every 100 seconds

but much less accidental clicks

BigDave

I like your fancy ideas

but i think incentivized ad clicking is not allowed
and for the video ad i'm not sure if it works with gamesalad yet.

Hopscotch

@BigDave, incentivised INSTALLS are not allowed. Incentivized ads are ok and pretty much the prefered way, both from users and the ad providers.

True tracking if an ad was watched is not supported by GS yet, but can be done as a complicated server solution.

However, in this case, just check if the user pressed any button before the 15seconds (depending on the type of ad) are over. If he did, give the message "ad was not completed". Otherwise give them the benefit of the doubt.

Lovejoy

Since you are using chartboost, I'm guessing interstitial, the frequency the ads show up doesn't play a big role since you get revenue per install. So if ads are constantly popping up all is doing is bothering the player constantly and it doesn't even get you any more revenue. So i see that as 2 negatives.

If you were using revmob then i would understand since its per impression.

Hopscotch

Would be nice if @Dan_Chartboost could give some insights as well.

If you have a high CTR but very low IR, then you are actually wasting inventory of the ad provider. They may consequently deliver lower quality ads to your ap, leading to even lower IR, or even blacklist you - not serving your app with ads at all.

Lovejoy

@Hopscotch said:
BigDave, consider the way that you present the ads to the player.

If you interrupt game-play with a sudden unexpected ad, players just want to click the X as soon as possible to continue playing, paying no attention to the actual ad content.

If you present it as a voluntary option, they will be in a different mindset and more prone to take in the ad and even click on it.

As an example lets take your orcs game. Instead of just randomly popping up an ad, make it an event.

While gathering resources:

"Oh a meteorstrike is going to destroy half your resources, accept or watch an ad to counter it"

While on a raid:

"An enemy hero has joined the battle, accept the challenge or seduce him with an ad"

This idea is actually really good, reminds me of bitcoin billionaire. It can be done with chartboost video ad since we can't do reward videos yet, but it could still work as long as its not too often.

BigDave

@Lovejoy the less accidental clicks would not come through the change in frequency but the moment when they appear

but i would increase the frequency of their appearance since less people land on the app pages and its less annoying so I can annoy my players a bit more frequent

and maybe motivate to buy the in-app to remove em

BigDave

i also thought about limiting them to further play the game and transform the current iap into a requirement to go on after 30 minutes play time or so.

but the iap right now sells pretty good

BigDave

@Hopscotch
"If you have a high CTR but very low IR, then you are actually wasting inventory of the ad provider. They may consequently deliver lower quality ads to your ap, leading to even lower IR, or even blacklist you - not serving your app with ads at all."

i thought so too but i am not sure looking at my eCPM its still pretty high.

Hopscotch

@BigDave that is why it would be nice of @Dan_Chartboost to give his thoughts on best practices.

Anyway, eCPM is a forecast and can vary greatly depending on available inventory, your user behaviour, region, etc. In my opinion not a very reliably measure.

metamet

if your click through rate is 70% you are probably annoying your users. An ad type that does really well for me on eCPM is a delay timer when the user is inactive. My rational - the user puts the phone down for a second, comes back and sees the ad. It's not "interrupting" their gameplay and so they don't get annoyed, and they seem to be in the mood to install the content on those. I achieve this by resetting the scene on a timer if the game is over, for example. This has a lower impressions but decent IR.

IMO Chartboost ads are a tricky bunch - you aren't really worried about showing impressions. You want to show those ads when the user is not progressing through content. This is why I hate the GS implementation of show ads - the user hits a button (reset scene) then they see an ad! The ux shows that they did not intend to consume ad content. I await rewarded videos.

Dan_Chartboost

Hey guys - just to weigh in here briefly. Rewarded interstitial views are not ok - those would constitute fraud in our network. There are other providers who allow rewarded/incentivized views.

Our video ad product allows rewarded video views, but the advertiser knows that they're bidding on rewarded views. Again - that's not the case for interstitials - interstitials should just pop up, ideally at times that don't interrupt game play (i.e. bootup, after a level, etc.)

Thanks!
Dan

BigDave

@Dan_Chartboost thanks

dlaim

@BigDave I've got someday more than 12,000 downloads for my game , but the delivered installs just 23 .

I don't know why it's very low.

BigDave

@dlaim so i guess the spammy misclick way that i do is more effective on
12k downloads it (assumption scale proportional) would have generated
60 to 90 Installs.

But I think a proper implementation is required to rank higher in the charts without getting suspended or losing your advertisers

Also the better your game the less likely they want to leave it

BigDave

@dlaim thanks for sharing
How often do you show an interstitial and at which point in your game?

dlaim

@BigDave well, i show interstitial ad when you select a level , replay a level , if you go to next level and if the player go back to menu .

I think i should have to reduce the number of ads are showing in my game , because it's a little bit kind of annoying.