Timing Your Press/Media Outreach

supafly129

For those who've had success or are familiar with accomplishing getting a review on popular game sites, how soon should you be reaching out (months/days before launch)? I know big name developers have the ability get solid coverage pretty much as early as they want, but I assume the window for indies is usually not as wide?

This article here got me thinking; hopefully it's helpful:
http://gamedevelopment.tutsplus.com/articles/marketing-your-indie-game-the-single-most-important-thing-that-no-one-knows-how-to-do--gamedev-7157