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How much work goes into PR?

jb15jb15 Posts: 602Member
I just read this article:

http://appgamer.net/features/2009/sep/3/industry-game-marketing-and-pr-lock-it-down/?page=2

And wondered: Should a 1st time Indie developer do this? It seems with everything their suggesting, you could create another whole app. Is it even possible to create buzz, when you haven't even released any apps before?

Thought it'd make an interesting discussion, anyway. What lengths do you go to, to create buzz?
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