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Found a Great Article: Money & The App Store

JustMe74JustMe74 Posts: 542Member, PRO
Apologies if this has been posted before, but -- I found this great blog from a lady who left UBIsoft to start her own indie game company:

There is a lot of insight along with links to the postmortems on a lot of successful recent iOS games.


  • tatiangtatiang Posts: 11,868Member, Sous Chef, PRO, Senior Sous-Chef
    Really good article. Thanks for sharing!

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  • poorcollegedevpoorcollegedev Posts: 289Member
    excellect find!!! Very good read
  • patapplepatapple Posts: 873Member
    Thanks for sharing!!! Good read
  • xforcexforce Posts: 187Member
    thats a good wakeup call. though the games he listed that had bad sales i wouldnt even bother making in the first place.
  • bazookaBenbazookaBen Posts: 318Member
    edited April 2012
    i'd say a well designed game will win you half the battle. the other half is marketing genius.

    there's always an opportunity for us indies to give the big guys a scare. Be it via better game design, better storytelling or better marketing. 100 heads working on the same game is not a guaranteed win against 2 people in a student dorm.
  • itwebsolutionitwebsolution Posts: 40Member
    Buzz kill... Wow, this is like finding out that you didn't win the lottery...
  • SAZ_1SAZ_1 Posts: 397Member
    that was a fantastic read... would love to send it to all my relatives & family friends who think i don't need support in promoting my games! lol... ultimately you need a fantastic product to make it work! she makes it sound like getting to the top is impossible (very hard yes, impossible no!)... i would've liked to hear her own indie game success (or failure that read was pretty depressing, so i guess she's not doing too well lol!).
  • JustMe74JustMe74 Posts: 542Member, PRO
    edited April 2012
    Buzz kill... Wow, this is like finding out that you didn't win the lottery...
    I got exactly the opposite from it. Read the postmortems from both the successful and the not successful games.
  • scitunesscitunes Posts: 4,047Member, Sous Chef
    Good article!
  • mynameisacemynameisace Hull, UKPosts: 2,484Member
    edited April 2012
    Gonna give this a read later on - bookmarked and ready! :)

  • EbreezeEbreeze Posts: 481Member, PRO
    Some of these guys did lose alot of money...good insight here
  • mynameisacemynameisace Hull, UKPosts: 2,484Member
    In my estimate 80-90% of developers lose money on the App Store lol.

  • EbreezeEbreeze Posts: 481Member, PRO
    Yeah I'm starting to notice that...if you spend $100k on a mobile game better make sure it's brilliant's seems alot of these guys might make a 20-30% profit .....I'll stick with doing this on my budget
  • mynameisacemynameisace Hull, UKPosts: 2,484Member
    edited April 2012
    That isn't even enough, you could spend 100k and have the best game anybody has ever played but it make a few dollars a month.

    Spending tens of thousands on developing a game is risky business nowadays.

  • itwebsolutionitwebsolution Posts: 40Member
    I get the sense that the App Store is like a modern day "gold rush". Who made the money during the gold rush? It wasn't all of the miners, but the owners of the supply stores and banks that sold all of the tools and loans to the miners.

    I feel kind of like a miner sometimes... Especially when I pay my subscription to GS or buy templates. I am not complaining, because I really enjoy working on these projects - I am like an old time miner who just enjoys being outside!
  • macewanmacewan Posts: 214Member
    Like anything business wise in life you don't quit your day job until... you get where I'm going with this. I'd like to have 6 months to a years worth of salary saved up before spending all my time on a new venture. Otherwise it's just part of the mix with other day to day business.

    Working from home certainly helps.
  • EbreezeEbreeze Posts: 481Member, PRO
    Spooky hoofs made on GS did pretty well...the game is polished to hell and back his other games too
    I've seen small team college age guys using unity3d do very well

    I'd strive to get there, not an easy road I'm sure but it can be achieved
This discussion has been closed.