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New Game Advertising?

Hey guys,
I just completed my newest game and was wondering now that the hype and stuff has worn down, and sales are falling, I was going to look toward investing in some advertising. I was wondering from what you have experienced (or heard), what advertising style works best? iAd, Facebook, YouTube etc… Not looking to go crazy on a budget but at the same time would like to drive sales. Any recommendations would be great!

Also, here is a link to my game.

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