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A Surprising Marketing Success

PhoticsPhotics Posts: 4,172Member
edited 5:15PM in Introductions
I run a Guild Wars fansite... http://guildwars.us ...where I have electronic magazine...
http://guildwars.us/the-guild-standard-issue-36/ ...a fanzine.

So this morning, I woke up to see the results from my best iTunes sales day ever. For a while, I couldn't figure out why. What was special about yesterday? AH HA... the ezine! Yesterday ArenaNet announced my magazine along with other Guild Wars news.

http://www.guildwars.com/community/news/

If you look at issue #36, the PDF version, you can see an advertisement for Commove on the back cover... with clickable hyperlinks. One of the links goes straight into iTunes. I noticed that a surge in traffic to my Guild Wars fansite coincides with the surge in iTunes sales.

Perhaps I should do this more regularly, and maybe even sell advertisement space to other iPhone developers.

Comments

  • POLYGAMePOLYGAMe Posts: 3,470Member
    Any hints to the sales figures?
  • PhoticsPhotics Posts: 4,172Member
    I made about $30 in iTunes sales yesterday. I think that's my best day. The announcement was later in the afternoon / early evening. So, tomorrow I'll be able to see if this was a random fluke or if my ezine is actually a powerful marking tool.

    My Guild Wars site is no where near as popular as it used to be either. I could probably build it up again. Many of the ArenaNet developers know me. It's possible that they bought copies of my game so they could poke fun at my games for a change. HA HA!
  • PhoticsPhotics Posts: 4,172Member
    If you go here...
    http://guildwars.us/the-guild-standard-issue-36/

    ...and then download the PDF...
    http://guildwars.us/fanzines/issue36.pdf

    You can see an advertisement for Commove on the last page.
  • PhoticsPhotics Posts: 4,172Member
    It's not a fluke... as I had almost double the sales yesterday, when compared to the day before. Yesterday was clearly my best iTunes sales day ever, as I don't remember a sales day anywhere close.

    It was pretty much all Commove for iPad. And I checked, my app doesn't appear to be featured. This surge in sales appears to be all from my fanzine. It seems pretty obvious that I should work harder on my fansite.

    And to prove I'm not making this up, App Annie shows record of the surge...
    http://www.appannie.com/commove-for-ipad/ranking/#view=best-ranks

    Perhaps this could help other developers. Would you be interested in advertising your apps in my fanzine?
  • PhoticsPhotics Posts: 4,172Member
    Perhaps this wasn't the magazine. I found Commove in the Hot New Games (New and Noteworthy) section of iTunes. I thought that the section was updated every Tuesday. If my game was there Friday, that could explain the sales surge... or perhaps it was the ezine that lead to the game being noticed, which lead it to being featured on iTunes.

    I'm not sure.
  • POLYGAMePOLYGAMe Posts: 3,470Member
    I think it was God.
This discussion has been closed.