Success with Install Ads
Hoping to hear from those that have had any success with the Facebook or Twitter install ads to promote their game (or any other advertising channel), and if so, how much you had to spend before seeing effective results? Were there significant differences between Free vs. Paid app ads, countries targeted, etc.?
Obviously the more you spend, the more clicks/installs you'd theoretically get (e.g. $1,000 burst promo in one day would likely work much better than $30/day for a month). For this reason, I think it would be helpful to know some suggested budgets/campaign durations based on your experience for it to even be worth the time and investment. Thanks for your input in advance!