GameSalad Trademark Guidelines (or how not to get a Cease & Desist).
Due to some recent forum activity, I thought it would be good to go over some basic guidelines on how to use our name and logo. This is also a draft for a more official document, so sorry if it's a bit legalese-y:
Here are some guidelines on the usage of the GameSalad trademarks (including the name GameSalad, GameSalad Creator and the GameSalad logo).
Except for references to GameSalad as permitted in these guidelines, GameSalad does not permit the use of the GameSalad trademark by companies other than GameSalad for software, hardware or other related products unless the company has obtained a prior written license from GameSalad to do so. (See our terms of service (http://gamesalad.com/terms))
Companies that are not GameSalad licensees but who claim to have technology that is compatible GameSalad products may claim, if true, that their products are "compatible with GameSalad". Such companies may not use the term "GameSalad files", "GameSalad projects", "GameSalad gameproj", or "GameSalad games".
The GameSalad trademark must never be used as a generic term for games or game projects or any kind of file format or content. You should only use it as an adjective to describe a GameSalad software product and never as a verb or noun.
For example a "GameSalad template" is incorrect, but a "template made for GameSalad Creator" is okay. The first phrase uses our trademark, while the second phrase is a descriptive statement of fact.
Another example, when marketing your game, usage of the phrase "This awesome game was made using GameSalad" is correct. The phrase "Another awesome GameSalad game" is incorrect. The latter could imply that the game was made by GameSalad and hence infringe on our trademark.
The GameSalad logo cannot be used in the advertising of the products of a company without obtaining a written license. In the case of the GameSalad logo, the existence of the logo in an illustrative context is acceptable but not if it’s used to directly advertise your products.
For example: if you take a screenshot of a computer screen with the GameSalad logo in the shot for the purposes of illustrating how to use a template in a tutorial, that is okay.
If you place the logo into a marketing image for your product, it is not.
For the purposes of these guidelines, free informational content that receives income from online advertising will be allowed to use GameSalad.
Basically, the idea is that you can't imply that you are affiliated with GameSalad or are making money selling a "GameSalad product". If you are making products "using" or "for" GameSalad then that's probably okay. If you're not sure, just ask us!
Generally speaking, we send a personal note to take down trademark violations first. It's only if we don't see any change in a reasonable timeframe (say in a few weeks), that we send an official Cease and Desist (lawyers cost us money so we'd rather not take it that far if we can help it).
Edit: Added a line at the bottom providing exceptions for free content that is ad supported.