Any way to publish games as a brand name without being a registered business

I've seen that if you don't have an official company you have to publish your games as your personal name. Wondering if there is any way around this. Want to publish my game as my brand name but don't think it's necessary to set up an LLC or anything before I even release my first game. Thanks


  • ToqueToque Member Posts: 1,182

    iOS. I think it's only name or llc.

  • PhilipCCPhilipCC Encounter Bay, South AustraliaMember Posts: 1,390

    @rdylanbell18 I use my own name as the seller, but put the business name (a partnership) in the copyright field in iTunes Connect. Apple displays my apps in the App Store with the business name beneath the app name, not my name, which is exactly what I want i.e. branding my apps with the business name. No LLC (or Pty. Ltd, which is the Australian equivalent) necessary.

    So, put "Bell's Apps" or whatever you want in the copyright field. Just do a search first to check that someone is not using those words as a company name or trademark.

  • The_Gamesalad_GuruThe_Gamesalad_Guru Member Posts: 9,914

    To be a company seller Apple requires your LLC, or corp papers for review and verification.

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