How to improve game visibility: I'am at ZERO!

Hi everybody I've published my first game, Soccer Runner, and I'm starting wondering how does the app marketing system work. Of course my game is very simple and without any particular selling point and it's quite normal that downloads are not so many. I've made some mistakes in uploading images and in key words (and soccer runner are 2 words super used in the markets). But... there are plenty games like soccer runner in the 2 main markets: easy games without any particularity... and I see from 10000 to 50000 downloads!!!
I can understand if you can use a Brand (Messi, Sonic, Super Mario, etc), but how they can achieve these results with simple games not so far from the one I published?
Super thanks in advance for your suggestions!


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