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What does this mean Apple?

bkhoward2001bkhoward2001 Posts: 86Member, PRO

I just got rejected by iTunes store with the following reason:

Guideline 4.0 - Design

We noticed an issue in your app that contributes to a lower quality user experience than Apple users expect:

  • Your app has poor UI experience and usability

Next Steps

To resolve this issue, please revise your app to address all instances of this type of issue.

Now with this Plethora of information, what am I suppose to do?


  • HopscotchHopscotch Posts: 2,778Member, PRO


    have you tested your app on a device? Is it functioning as it should? Maybe certain buttons don't work?

    If this is all OK, then maybe show a screenshot of your app. Apple rejects apps which are too limited/simple and don't offer the user much value.
    They lately also reject apps which are an obvious repackaged template.

    This straight from the guidelines:

    2.1 App Completeness
    Submissions to App Review, including apps you make available for pre-order, should be final versions with all necessary metadata and fully functional URLs included; placeholder text, empty websites, and other temporary content should be scrubbed before submission. Make sure your app has been tested on-device for bugs and stability before you submit it, and include demo account info (and turn on your back-end service!) if your app includes a login. If you offer in-app purchases in your app, make sure they are complete, up-to-date, and visible to the reviewer, or that you explain why not in your review notes. Please don’t treat App Review as a software testing service. We will reject incomplete app bundles and binaries that crash or exhibit obvious technical problems.

    4.2 Minimum Functionality
    Your app should include features, content, and UI that elevate it beyond a repackaged website. If your app is not particularly useful, unique, or “app-like,” it doesn’t belong on the App Store. If your App doesn't provide some sort of lasting entertainment value, or is just plain creepy, it may not be accepted. Apps that are simply a song or movie should be submitted to the iTunes Store. Apps that are simply a book or game guide should be submitted to the iBooks Store.

    4.2.1 ...
    4.2.2 Other than catalogs, apps shouldn’t primarily be marketing materials, advertisements, web clippings, content aggregators, or a collection of links.
    4.2.3 Your app should work on its own without requiring installation of another app to function.
    4.2.4 ...
    4.2.5 Apps that are primarily iCloud and iCloud Drive file managers need to include additional app functionality to be approved.
    4.2.6 Apps created from a commercialized template or app generation service will be rejected unless they are submitted directly by the provider of the app’s content. These services should not submit apps on behalf of their clients and should offer tools that let their clients create customized, innovative apps that provide unique customer experiences. Another acceptable option for template providers is to create a single binary to host all client content in an aggregated or “picker” model, for example as a restaurant finder app with separate customized entries or pages for each client restaurant, or as an event app with separate entries for each client event.

  • pHghostpHghost London, UKPosts: 2,282Member

    Maybe share a screenshot of the app? Might be helpful if you want better feedback.

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