Got a flappy bird game? Been hit with a cease order? READ
firm going by the name Ultimate Arcade, Inc. has launched an aggressive campaign to trademark the use of the word 'Flappy' in video games.
Going further than simple trademark protection, Ultimate Arcade has also sent out a flurry of trademark infringement notices to developers who've used the word 'Flappy' to ride the coattails of the late Flappy Bird.
In the notice, Ultimate Arcade claims that it is "the owner of the trademark FLAPPYTM for computer games" and has record of its usage dating back "at least" to 2006.
Reality, however, paints a different picture.
Story is on Pocketgamer.biz
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