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Apple relents! Restrictions lifted on 3rd party development tools!

BeyondtheTechBeyondtheTech Posts: 809Member
edited 3:51PM in Introductions
Not like it was a big deal for some of the fortunate GDKs such as GameSalad, Corona, and Torque 2D for iPhone, but most developers and developers of software developer tools can breathe a sigh of relief as Apple is amending its nefarious Section 3.3.1 rules to allow development with third-party platforms, as long as it does not download any code.

http://gizmodo.com/5633721/apple-to-allow-other-iphone-development-tools-publishes-app-review-guidelines

Perhaps we can thank the competition, i.e. the slowly growing Android Market, for Apple to literally pull a reversal on what they recently considered third-party tools to create "inferior" products.

Would this entice users to create Adobe Flash CS5 games? Will we see more competition from other GDKs? Will this impact GameSalad and other indie game developers as a flood of Flash and other ports hit the App Store?

Your thoughts below.
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Comments

  • rickynikorickyniko Posts: 85Member
    jaw drops.*
  • PhoticsPhotics Posts: 4,172Member
    FLASH... AHHH AHHHH!

    (It's meant to be read like the 1980's movie theme song.)
  • IsabelleKIsabelleK Posts: 2,807Member, Sous Chef
    1. If I remember good, Steve, asking about Flash in iDevices said that this way is archaic and memory consuming. So it should involve Flash games as well.
    2. I read that Flash is unable to recognize shaking or touching with finger.

    I think that in the situation, you mentioned, there will be much more "crap apps" on the AppStore. Anyone would like to take a pice of this cake (fast-growing market) for himself.
  • johnboymacjohnboymac Posts: 33Member
    interestingly, Ive spent my lunch hour looking at flashpro but decided it wouldnt be worth it due to the iphone issue - then I see this note and im now not sure again..... the only reason I took a look is that working in education means it would cost about £135 - so quite reasonable.

    however for me it scores badly against GS as it doesnt have the wealth of tutorials and help that we have here in this forum, nor is it quite so accessible. I do have the 30 day trial, so will take a look anyway.

    J
  • johnboymacjohnboymac Posts: 33Member
    p.s. should have said, i was looking at flash as i want to do a couple of ebook\gallery apps and flash would seem to be a good development tool for that sort of thing. I still strongly support GS for its ease of use in developing games.
  • StusAppsStusApps Posts: 1,352Member, PRO
    oooooo

    this was one of my hang ups about buying the GS pro license.

    Just need to know now what would happen if the price drops.
  • PhoticsPhotics Posts: 4,172Member
    StusApps said:
    this was one of my hang ups about buying the GS pro license.

    If I can use Flash to make iOS games, it makes absolutely no sense for me to go Pro... not at $1999 per year.
  • IsabelleKIsabelleK Posts: 2,807Member, Sous Chef
    I'd like to say one more thing. We are standing at the end of the history of high quality games on iPhone. With Flash, and other "easy to use" GDKs, the flood of Super-Fast-Created-Crap-Games awaits us.
  • StusAppsStusApps Posts: 1,352Member, PRO
    what tools do flash have in the current version to access the APIs?
  • DhondonDhondon Posts: 717Member
    Wow, the 2D market will be flooded. Will be even harder to earn back 2000$ each year with so much new competition.
  • victorkin11victorkin11 Posts: 251Member
    If we can you flash to make iOS game, gs sure have almost no market!!
  • TymeMasterTymeMaster Posts: 527Member
    MarcinMakaj said:
    I'd like to say one more thing. We are standing at the end of the history of high quality games on iPhone. With Flash, and other "easy to use" GDKs, the flood of Super-Fast-Created-Crap-Games awaits us.

    You're kidding, right? We've been seeing crap since tools like GameSalad have been released.
  • TymeMasterTymeMaster Posts: 527Member
    johnboymac said:
    interestingly, Ive spent my lunch hour looking at flashpro but decided it wouldnt be worth it due to the iphone issue - then I see this note and im now not sure again..... the only reason I took a look is that working in education means it would cost about £135 - so quite reasonable.

    however for me it scores badly against GS as it doesnt have the wealth of tutorials and help that we have here in this forum, nor is it quite so accessible. I do have the 30 day trial, so will take a look anyway.

    J

    The educational license does not allow you to build commercial apps.

    EDIT: I stand corrected, I just checked and they changed the license and it is no longer restricted.
  • TymeMasterTymeMaster Posts: 527Member
    dhondon said:
    Wow, the 2D market will be flooded. Will be even harder to earn back 2000$ each year with so much new competition.

    Start learning Unity 3D, Torque, or better yet Objective-C and Cocoa touch. Then you can destroy all the others.
  • IsabelleKIsabelleK Posts: 2,807Member, Sous Chef
    TymeMaster said:
    Start learning Unity 3D, Torque, or better yet Objective-C and Cocoa touch. Then you can destroy all the others.

    I think that you can destroy them even with tools like GS. It's all depend on the idea and quality of your game.
  • TymeMasterTymeMaster Posts: 527Member
    MarcinMakaj said:
    I think that you can destroy them even with tools like GS. It's all depend on the idea and quality of your game.

    Absolutely, but what I meant was you can do things with those tools that are impossible with GS and Flash.

    The worst thing about Flash is if we have 50% of garbage in the app store now, it will go up by huge amounts of trash. We can go from 250,000 apps to 500,000 with 400,000 of them being crap.

    I wish Apple would charge $99 per game upload.
  • IsabelleKIsabelleK Posts: 2,807Member, Sous Chef
    TymeMaster said:
    Absolutely, but what I meant was you can do things with those tools that are impossible with GS and Flash.

    The worst thing about Flash is if we have 50% of garbage in the app store now, it will go up by huge amounts of trash. We can go from 250,000 apps to 500,000 with 400,000 of them being crap.

    I wish Apple would charge $99 per game upload.

    I agree with that, but maybe Apple will increase the requirements for new apps.
  • TymeMasterTymeMaster Posts: 527Member
    "Developers who attempt to manipulate or cheat the user reviews or chart ranking in the App Store with fake or paid reviews, or any other inappropriate methods will be removed from the iOS Developer Program"
  • PhoticsPhotics Posts: 4,172Member
    Photics said:
    If I can use Flash to make iOS games, it makes absolutely no sense for me to go Pro... not at $1999 per year.

    Actually, this is starting to make some sense...

    1) Does Flash have Game Center support?
    2) Does Flash have iAds support?
    3) Is Flash easy to use?

    The problem is the flood. Now that Apple has opened the gates for 3rd party software, a lot of apps... and a lot of competition... is heading this way.
  • IsabelleKIsabelleK Posts: 2,807Member, Sous Chef
    Photics said:
    Actually, this is starting to make some sense...

    1) Does Flash have Game Center support?
    2) Does Flash have iAds support?
    3) Is Flash easy to use?

    The problem is the flood. Now that Apple has opened the gates for 3rd party software, a lot of apps... and a lot of competition... is heading this way.

    Excuse me for being an ignorant, but is Flash easy to use?
  • TymeMasterTymeMaster Posts: 527Member
    11.3 Apps using IAP to purchase physical goods or goods and services used outside of the application will be rejected

    Damnit, now I can't sell my drug dealer app :(
  • BeyondtheTechBeyondtheTech Posts: 809Member
    TymeMaster said:
    11.3 Apps using IAP to purchase physical goods or goods and services used outside of the application will be rejected

    Damnit, now I can't sell my drug dealer app :(

    You? I was just building up my database for my iGetLocalWhores app. It was going to be great, you can select the person you want, select services a la carte, and schedule the time frame like Zipcar, even remotely unlock the motel door right from the app.
  • duckwitduckwit Posts: 46Member
    With so much competition you may as well pull your thoughts together and make a game that is good enough to be on the leader boards. I know some of use are capable of that....

    Im 14 and I'm just taking the longer route (Learning C and Obj-C so I can actually make my own stuff). Which in return, I believe, will leave me more successful than some others. With it being now so easy to make games, well, pathetic games, you really need to make a quality game to succeed.

    :/
  • TymeMasterTymeMaster Posts: 527Member
    duckwit said:
    With so much competition you may as well pull your thoughts together and make a game that is good enough to be on the leader boards. I know some of use are capable of that....

    Im 14 and I'm just taking the longer route (Learning C and Obj-C so I can actually make my own stuff). Which in return, I believe, will leave me more successful than some others. With it being now so easy to make games, well, pathetic games, you really need to make a quality game to succeed.

    :/

    You're a smart young man. Not only will it help you make better games, it will also allow you to access all features on the device! And to top that off, it will look good when/if you try to get a software development job!
  • ginnixginnix Posts: 41Member
    There are tons of really good flash games on the web that will be ported to the iPhone
    which I want to play :)

    Competition will now be crazy and even harder to make money.
  • DhondonDhondon Posts: 717Member
    ginnix said:
    There are tons of really good flash games on the web that will be ported to the iPhone
    which I want to play :)

    Competition will now be crazy and even harder to make money.

    I'm wondering who many Pro users will renew after this news....
  • PhoticsPhotics Posts: 4,172Member
    dhondon said:
    I'm wondering who many Pro users will renew after this news....

    I'm still wondering if I should go Pro. I'm thinking this news actually makes Pro more valuable. Does Flash support iAds or Game Center?! If not, Pro is a way to stay competitive against the flood.
  • DhondonDhondon Posts: 717Member
    Photics said:
    I'm still wondering if I should go Pro. I'm thinking this news actually makes Pro more valuable. Does Flash support iAds or Game Center?! If not, Pro is a way to stay competitive against the flood.

    Good point. But for how long? Don't you think flash will get it soon?

    They already got stuff GS lacks:
    -Saving images to Photo Library
    -Geo-location
    -Cut / Copy / Paste
  • ginnixginnix Posts: 41Member
    Official app review guidelines posted by Apple.

    https://developer.apple.com/appstore/resources/approval/guidelines.html

    Introduction

    We're thrilled that you want to invest your talents and time to develop applications for iOS. It has been a rewarding experience - both professionally and financially - for tens of thousands of developers and we want to help you join this successful group. This is the first time we have published our App Store Review Guidelines. We hope they will help you steer clear of issues as you develop your app, so that it speeds through the approval process when you submit it.

    We view Apps different than books or songs, which we do not curate. If you want to criticize a religion, write a book. If you want to describe sex, write a book or a song, or create a medical app. It can get complicated, but we have decided to not allow certain kinds of content in the App Store. It may help to keep some of our broader themes in mind:

    We have lots of kids downloading lots of apps, and parental controls don't work unless the parents set them up (many don't). So know that we're keeping an eye out for the kids.
    We have over 250,000 apps in the App Store. We don't need any more Fart apps. If your app doesn't do something useful or provide some form of lasting entertainment, it may not be accepted.
    If your App looks like it was cobbled together in a few days, or you're trying to get your first practice App into the store to impress your friends, please brace yourself for rejection. We have lots of serious developers who don't want their quality Apps to be surrounded by amateur hour.
    We will reject Apps for any content or behavior that we believe is over the line. What line, you ask? Well, as a Supreme Court Justice once said, "I'll know it when I see it". And we think that you will also know it when you cross it.
    If your app is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps.
    This is a living document, and new apps presenting new questions may result in new rules at any time. Perhaps your app will trigger this.
    Lastly, we love this stuff too, and honor what you do. We're really trying our best to create the best platform in the world for you to express your talents and make a living too. If it sounds like we're control freaks, well, maybe it's because we're so committed to our users and making sure they have a quality experience with our products. Just like almost all of you are too.

    Table of Contents

    Terms and conditions
    Functionality
    Metadata, ratings and rankings
    Location
    Push notifications
    Game Center
    iAds
    Trademarks and trade dress
    Media content
    User interface
    Purchasing and currencies
    Scraping and aggregation
    Damage to device
    Personal attacks
    Violence
    Objectionable content
    Privacy
    Pornography
    Religion, culture, and ethnicity
    Contests, sweepstakes, lotteries, and raffles
    Charities and contributions
    Legal requirements
    1. Terms and conditions

    1.1
    As a developer of applications for the App Store you are bound by the terms of the Program License Agreement (PLA), Human Interface Guidelines (HIG), and any other licenses or contracts between you and Apple. The following rules and examples are intended to assist you in gaining acceptance for your app in the App Store, not to amend or remove provisions from any other agreement.
    2. Functionality

    2.1
    Apps that crash will be rejected
    2.2
    Apps that exhibit bugs will be rejected
    2.3
    Apps that do not perform as advertised by the developer will be rejected
    2.4
    Apps that include undocumented or hidden features inconsistent with the description of the app will be rejected
    2.5
    Apps that use non-public APIs will be rejected
    2.6
    Apps that read or write data outside its designated container area will be rejected
    2.7
    Apps that download code in any way or form will be rejected
    2.8
    Apps that install or launch other executable code will be rejected
    2.9
    Apps that are "beta", "demo", "trial", or "test" versions will be rejected
    2.10
    iPhone apps must also run on iPad without modification, at iPhone resolution, and at 2X iPhone 3GS resolution
    2.11
    Apps that duplicate apps already in the App Store may be rejected, particularly if there are many of them
    2.12
    Apps that are not very useful or do not provide any lasting entertainment value may be rejected
    2.13
    Apps that are primarily marketing materials or advertisements will be rejected
    2.14
    Apps that are intended to provide trick or fake functionality that are not clearly marked as such will be rejected
    2.15
    Apps larger than 20MB in size will not download over cellular networks (this is automatically prohibited by the App Store)
    2.16
    Multitasking apps may only use background services for their intended purposes: VoIP, audio playback, location, task completion, local notifications, etc
    2.17
    Apps that browse the web must use the iOS WebKit framework and WebKit Javascript
    2.18
    Apps that encourage excessive consumption of alcohol or illegal substances, or encourage minors to consume alcohol or smoke cigarettes, will be rejected
    2.19
    Apps that provide incorrect diagnostic or other inaccurate device data will be rejected
    2.20
    Developers "spamming" the App Store with many versions of similar apps will be removed from the iOS Developer Program
    3. Metadata (name, descriptions, ratings, rankings, etc)

    3.1
    Apps with metadata that mentions the name of any other mobile platform will be rejected
    3.2
    Apps with placeholder text will be rejected
    3.3
    Apps with descriptions not relevant to the application content and functionality will be rejected
    3.4
    App names in iTunes Connect and as displayed on a device should be similar, so as not to cause confusion
    3.5
    Small and large app icons should be similar, so as to not to cause confusion
    3.6
    Apps with app icons and screenshots that do not adhere to the 4+ age rating will be rejected
    3.7
    Apps with Category and Genre selections that are not appropriate for the app content will be rejected
    3.8
    Developers are responsible for assigning appropriate ratings to their apps. Inappropriate ratings may be changed by Apple
    3.9
    Developers are responsible for assigning appropriate keywords for their apps. Inappropriate keywords may be changed/deleted by Apple
    3.10
    Developers who attempt to manipulate or cheat the user reviews or chart ranking in the App Store with fake or paid reviews, or any other inappropriate methods will be removed from the iOS Developer Program
    4. Location

    4.1
    Apps that do not notify and obtain user consent before collecting, transmitting, or using location data will be rejected
    4.2
    Apps that use location-based APIs for automatic or autonomous control of vehicles, aircraft, or other devices will be rejected
    4.3
    Apps that use location-based APIs for dispatch, fleet management, or emergency services will be rejected
    5. Push notifications

    5.1
    Apps that provide Push Notifications without using the Apple Push Notification (APN) API will be rejected
    5.2
    Apps that use the APN service without obtaining a Push Application ID from Apple will be rejected
    5.3
    Apps that send Push Notifications without first obtaining user consent will be rejected
    5.4
    Apps that send sensitive personal or confidential information using Push Notifications will be rejected
    5.5
    Apps that use Push Notifications to send unsolicited messages, or for the purpose of phishing or spamming will be rejected
    5.6
    Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind
    5.7
    Apps cannot charge users for use of Push Notifications
    5.8
    Apps that excessively use the network capacity or bandwidth of the APN service or unduly burden a device with Push Notifications will be rejected
    5.9
    Apps that transmit viruses, files, computer code, or programs that may harm or disrupt the normal operation of the APN service will be rejected
    6. Game Center

    6.1
    Apps that display any Player ID to end users or any third party will be rejected
    6.2
    Apps that use Player IDs for any use other than as approved by the Game Center terms will be rejected
    6.3
    Developers that attempt to reverse lookup, trace, relate, associate, mine, harvest, or otherwise exploit Player IDs, alias, or other information obtained through the Game Center will be removed from the iOS Developer Program
    6.4
    Game Center information, such as Leaderboard scores, may only be used in apps approved for use with the Game Center
    6.5
    Apps that use Game Center service to send unsolicited messages, or for the purpose of phishing or spamming will be rejected
    6.6
    Apps that excessively use the network capacity or bandwidth of the Game Center will be rejected
    6.7
    Apps that transmit viruses, files, computer code, or programs that may harm or disrupt the normal operation of the Game Center service will be rejected
    7. iAds

    7.1
    Apps that artificially increase the number of impressions or click-throughs of ads will be rejected
    7.2
    Apps that contain empty iAd banners will be rejected
    7.3
    Apps that are designed predominantly for the display of ads will be rejected
    8. Trademarks and trade dress

    8.1
    Apps must comply with all terms and conditions explained in the Guidelines for using Apple Trademark and Copyrights and the Apple Trademark List
    8.2
    Apps that suggest or infer that Apple is a source or supplier of the app, or that Apple endorses any particular representation regarding quality or functionality will be rejected
    8.3
    Apps which appear confusingly similar to an existing Apple product or advertising theme will be rejected
    8.4
    Apps that misspell Apple product names in their app name (i.e., GPS for Iphone, iTunz) will be rejected
    8.5
    Use of protected 3rd party material (trademarks, copyrights, trade secrets, otherwise proprietary content) requires a documented rights check which must be provided upon request
    8.6
    Google Maps and Google Earth images obtained via the Google Maps API can be used within an application if all brand features of the original content remain unaltered and fully visible. Apps that cover up or modify the Google logo or copyright holders identification will be rejected
    9. Media content

    9.1
    Apps that do not use the MediaPlayer framework to access media in the Music Library will be rejected
    9.2
    App user interfaces that mimic any iPod interface will be rejected
    9.3
    Audio streaming content over a cellular network may not use more than 5MB over 5 minutes
    9.4
    Video streaming content over a cellular network longer than 10 minutes must use HTTP Live Streaming and include a baseline 64 kbps audio-only HTTP Live stream
    10. User interface

    10.1
    Apps must comply with all terms and conditions explained in the Apple iPhone Human Interface Guidelines and the Apple iPad Human Interface Guidelines
    10.2
    Apps that look similar to apps bundled on the iPhone, including the App Store, iTunes Store, and iBookstore, will be rejected
    10.3
    Apps that do not use system provided items, such as buttons and icons, correctly and as described in the Apple iPhone Human Interface Guidelines and the Apple iPad Human Interface Guidelines may be rejected
    10.4
    Apps that create alternate desktop/home screen environments or simulate multi-app widget experiences will be rejected
    10.5
    Apps that alter the functions of standard switches, such as the Volume Up/Down and Ring/Silent switches, will be rejected
    10.6
    Apple and our customers place a high value on simple, refined, creative, well thought through interfaces. They take more work but are worth it. Apple sets a high bar. If your user interface is complex or less than very good it may be rejected
    11. Purchasing and currencies

    11.1
    Apps that unlock or enable additional features or functionality with mechanisms other than the App Store will be rejected
    11.2
    Apps utilizing a system other than the In App Purchase API (IAP) to purchase content, functionality, or services in an app will be rejected
    11.3
    Apps using IAP to purchase physical goods or goods and services used outside of the application will be rejected
    11.4
    Apps that use IAP to purchase credits or other currencies must consume those credits within the application
    11.5
    Apps that use IAP to purchase credits or other currencies that expire will be rejected
    11.6
    Content subscriptions using IAP must last a minimum of 30 days and be available to the user from all of their iOS devices
    11.7
    Apps that use IAP to purchase items must assign the correct Purchasability type
    11.8
    Apps that use IAP to purchase access to built-in capabilities provided by iOS, such as the camera or the gyroscope, will be rejected
    11.9
    Apps containing "rental" content or services that expire after a limited time will be rejected
    11.10
    Insurance applications must be free, in legal-compliance in the regions distributed, and cannot use IAP
    11.11
    In general, the more expensive your app, the more thoroughly we will review it
    12. Scraping and aggregation

    12.1
    Applications that scrape any information from Apple sites (for example from apple.com, iTunes Store, App Store, iTunes Connect, Apple Developer Programs, etc) or create rankings using content from Apple sites and services will be rejected
    12.2
    Applications may use approved Apple RSS feeds such as the iTunes Store RSS feed
    12.3
    Apps that are simply web clippings, content aggregators, or a collection of links, may be rejected
    13. Damage to device

    13.1
    Apps that encourage users to use an Apple Device in a way that may cause damage to the device will be rejected
    13.2
    Apps that rapidly drain the device's battery or generate excessive heat will be rejected
    14. Personal attacks

    14.1
    Any app that is defamatory, offensive, mean-spirited, or likely to place the targeted individual or group in harms way will be rejected
    14.2
    Professional political satirists and humorists are exempt from the ban on offensive or mean-spirited commentary
    15. Violence

    15.1
    Apps portraying realistic images of people or animals being killed or maimed, shot, stabbed, tortured or injured will be rejected
    15.2
    Apps that depict violence or abuse of children will be rejected
    15.3
    "Enemies" within the context of a game cannot solely target a specific race, culture, a real government or corporation, or any other real entity
    15.4
    Apps involving realistic depictions of weapons in such a way as to encourage illegal or reckless use of such weapons will be rejected
    15.5
    Apps that include games of Russian roulette will be rejected
    16. Objectionable content

    16.1
    Apps that present excessively objectionable or crude content will be rejected
    16.2
    Apps that are primarily designed to upset or disgust users will be rejected
    17. Privacy

    17.1
    Apps cannot transmit data about a user without obtaining the user's prior permission and providing the user with access to information about how and where the data will be used
    17.2
    Apps that require users to share personal information, such as email address and date of birth, in order to function will be rejected
    17.3
    Apps that target minors for data collection will be rejected
    18. Pornography

    18.1
    Apps containing pornographic material, defined by Webster's Dictionary as "explicit descriptions or displays of sexual organs or activities intended to stimulate erotic rather than aesthetic or emotional feelings", will be rejected
    18.2
    Apps that contain user generated content that is frequently pornographic (ex "Chat Roulette" apps) will be rejected
    19. Religion, culture, and ethnicity

    19.1
    Apps containing references or commentary about a religious, cultural or ethnic group that are defamatory, offensive, mean-spirited or likely to expose the targeted group to harm or violence will be rejected
    19.2
    Apps may contain or quote religious text provided the quotes or translations are accurate and not misleading. Commentary should be educational or informative rather than inflammatory
    20. Contests, sweepstakes, lotteries, and raffles

    20.1
    Sweepstakes and contests must be sponsored by the developer/company of the app
    20.2
    Official rules for sweepstakes and contests, must be presented in the app and make it clear that Apple is not a sponsor or involved in the activity in any manner
    20.3
    It must be permissible by law for the developer to run a lottery app, and a lottery app must have all of the following characteristics: consideration, chance, and a prize
    20.4
    Apps that allow a user to directly purchase a lottery or raffle ticket in the app will be rejected
    21. Charities and contributions

    21.1
    Apps that include the ability to make donations to recognized charitable organizations must be free
    21.2
    The collection of donations must be done via a web site in Safari or an SMS
    22. Legal requirements

    22.1
    Apps must comply with all legal requirements in any location where they are made available to users. It is the developer's obligation to understand and conform to all local laws
    22.2
    Apps that contain false, fraudulent or misleading representations will be rejected
    22.3
    Apps that solicit, promote, or encourage criminal or clearly reckless behavior will be rejected
    22.4
    Apps that enable illegal file sharing will be rejected
    22.5
    Apps that are designed for use as illegal gambling aids, including card counters, will be rejected
    22.6
    Apps that enable anonymous or prank phone calls or SMS/MMS messaging will be rejected
    22.7
    Developers who create apps that surreptitiously attempt to discover user passwords or other private user data will be removed from the iOS Developer Program
    Living document

    This document represents our best efforts to share how we review apps submitted to the App Store, and we hope it is a helpful guide as you develop and submit your apps. It is a living document that will evolve as we are presented with new apps and situations, and we'll update it periodically to reflect these changes.

    Thank you for developing for iOS. Even though this document is a formidable list of what not to do, please also keep in mind the much shorter list of what you must do. Above all else, join us in trying to surprise and delight users. Show them their world in innovative ways, and let them interact with it like never before. In our experience, users really respond to polish, both in functionality and user interface. Go the extra mile. Give them more than they expect. And take them places where they have never been before. We are ready to help.

    © Apple, 2010
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