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Reward videos - the future of advertising?

With 'Crossy Road' making over $1million with incentivised video adverts, is this the future for a successful formula with free apps?

Matt Hall explained that “We wanted it [Crossy Road] to be free, so that everyone has a chance to play.” To make money, they devised a monetisation system inspired by NimbleBit's puzzler Disco Zoo.

“I played Disco Zoo and thought that video ads were a really good way to earn money without getting into people’s faces. We just needed to figure out a fun reason for players to watch them,” Hall said.

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Having played the game, it's not totally generous with coins(to purchase different characters) but there's no start up adverts, ads after death - nada.

Every 20-30 mins you are reward free with random coins (10-100 I have had) and if you watch a video, you earn 20 coins. Chartboost recently about reward video adverts in their latest SDK and this could have a good impact until the advertisers bring their rates down due to over supply!

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