Reward videos - the future of advertising?
With 'Crossy Road' making over $1million with incentivised video adverts, is this the future for a successful formula with free apps?
Matt Hall explained that “We wanted it [Crossy Road] to be free, so that everyone has a chance to play.” To make money, they devised a monetisation system inspired by NimbleBit's puzzler Disco Zoo.
“I played Disco Zoo and thought that video ads were a really good way to earn money without getting into people’s faces. We just needed to figure out a fun reason for players to watch them,” Hall said.
Having played the game, it's not totally generous with coins(to purchase different characters) but there's no start up adverts, ads after death - nada.
Every 20-30 mins you are reward free with random coins (10-100 I have had) and if you watch a video, you earn 20 coins. Chartboost recently about reward video adverts in their latest SDK and this could have a good impact until the advertisers bring their rates down due to over supply!
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